Joy (Dishwashing Liquid) Consumer Insights

Who buys Joy (Dishwashing Liquid)?

A Joy (Dishwashing Liquid) consumer is generally slightly lower income, Asian, and older age. Joy (Dishwashing Liquid) consumers are more likely to purchase Joy (Dishwashing Liquid) during larger pantry stocking trips. Brands such as Bounty, Hellmann's, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Joy (Dishwashing Liquid) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.57
% of Basket $ (median)
4.8%
Total Basket $ (median)
$53.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Joy (Dishwashing Liquid) Consumer Demographics

demographic
index
Female
98
Male
116
<24
129
25-34
73
35-44
81
45-54
108
55-64
229
65+
163
African American
154
Asian
326
Caucasian
75
Hispanic
103
demographic
index
Has Kids
78
No Kids
151
- $20k
112
$20k-40k
96
$40k-60k
151
$60k-80k
79
$80k-100k
69
$100k-125k
83
$125k +
99
No College
89
College
102
Adv. Degree
104

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Joy (Dishwashing Liquid) Basket Affinity & Size

brand
basket affinity
Bounty 9.0x
Hellmann's 8.7x
Kelloggs Frosted Mini Wheat 7.8x
Cascade 7.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
310

Where is Joy (Dishwashing Liquid) Purchased?

channels
index
Club
161
Dollar
321
Drug
26
Food
177
Gas & Convenience
14
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
Listerine 1.5x
Scott 1.5x
Hellmann's 1.5x

How Did They Pay?

method
index
Cash
89
Credit
148
Debit
72
Food Stamps
40

When is Joy (Dishwashing Liquid) Purchased?

day of week
Sun
15.0%
Mon
14.5%
Tue
14.0%
Wed
11.2%
Thu
14.4%
Fri
13.0%
Sat
17.8%
time of day
Morning
15.2%
Noon
26.0%
Afternoon
32.0%
Evening
23.1%
Late
3.7%

Get More Joy (Dishwashing Liquid) Data

Contact us for the latest Joy (Dishwashing Liquid) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Joy (Dishwashing Liquid) consumers switch to?

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Why do consumers stop buying Joy (Dishwashing Liquid) products?

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Which retailers do Joy (Dishwashing Liquid) shoppers prefer to shop at?

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What motivates consumers to try Joy (Dishwashing Liquid) products?

Research the Joy (Dishwashing Liquid) Target Market

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Who actually buys Joy (Dishwashing Liquid)? Do these consumers match the intended target market of Joy (Dishwashing Liquid)?

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What motivates the target market to purchase Joy (Dishwashing Liquid)?

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What other target market should Joy (Dishwashing Liquid) look at?

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Which other brands have a similar target market?

About Our Joy (Dishwashing Liquid) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.