J.R. Dippers Consumer Insights

Who buys J.R. Dippers? J.R. Dippers consumers are generally very low income, Hispanic, and adolescent age. J.R. Dippers consumers are more likely to purchase J.R. Dippers during larger pantry stocking trips. Brands such as Hershey's Kisses, Jack Link's, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

J.R. Dippers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.3%
Total Basket $ (median)
$12.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

J.R. Dippers Consumer Demographics

demographic
index
Female
102
Male
78
<24
137
25-34
132
35-44
101
45-54
68
55-64
61
65+
80
African American
105
Asian
117
Caucasian
90
Hispanic
154
demographic
index
Has Kids
115
No Kids
66
- $20k
143
$20k-40k
121
$40k-60k
122
$60k-80k
98
$80k-100k
69
$100k-125k
88
$125k +
56
No College
120
College
100
Adv. Degree
79

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J.R. Dippers Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 9.6x
Jack Link's 8.0x
YoCrunch 7.7x
Nabisco 7.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
233

Where is J.R. Dippers Purchased?

channels
index
Dollar
2749
Drug
470
Food
48
Gas & Convenience
77
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.0x
Hawaiian Punch 1.8x
Bar-S 1.7x
Kool-Aid 1.7x

How Did They Pay?

method
index
Cash
150
Credit
72
Debit
95
Food Stamps
148

When is J.R. Dippers Purchased?

day of week
Sun
15.4%
Mon
13.5%
Tue
14.4%
Wed
13.1%
Thu
13.2%
Fri
14.7%
Sat
15.8%
time of day
Morning
15.0%
Noon
18.1%
Afternoon
36.5%
Evening
26.2%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do J.R. Dippers consumers purchase?

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Why do J.R. Dippers consumers try new brands?

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Where do J.R. Dippers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the J.R. Dippers Target Market

Arrow and target

Who actually buys J.R. Dippers? Do these consumers match the intended target market of J.R. Dippers?

Thought bubble

What motivates the target market to purchase J.R. Dippers?

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What other target market should J.R. Dippers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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