JR Watkins Consumer Insights

Who buys JR Watkins?

A JR Watkins consumer is generally very high income, Asian, and young adult age. JR Watkins consumers are more likely to purchase JR Watkins during larger pantry stocking trips. Brands such as Listerine, Archer Farms, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

JR Watkins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$58.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

JR Watkins Consumer Demographics

demographic
index
Female
100
Male
97
<24
104
25-34
112
35-44
103
45-54
86
55-64
89
65+
69
African American
88
Asian
135
Caucasian
101
Hispanic
78
demographic
index
Has Kids
93
No Kids
116
- $20k
66
$20k-40k
93
$40k-60k
90
$60k-80k
104
$80k-100k
105
$100k-125k
83
$125k +
152
No College
68
College
105
Adv. Degree
111

Understand JR Watkins Consumer Behavior

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JR Watkins Basket Affinity & Size

brand
basket affinity
Listerine 10.2x
Archer Farms 7.2x
Mccormick 6.9x
Sunny Meadow 6.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
378

Where is JR Watkins Purchased?

channels
index
Dollar
1
Drug
253
Food
31
Gas & Convenience
12
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
General Mills Fiber One 1.4x
Taylor Farms 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
118
Credit
105
Debit
93
Food Stamps
54

When is JR Watkins Purchased?

day of week
Sun
12.4%
Mon
10.9%
Tue
11.6%
Wed
12.3%
Thu
15.8%
Fri
18.7%
Sat
18.2%
time of day
Morning
18.9%
Noon
19.1%
Afternoon
32.4%
Evening
23.9%
Late
5.7%

About Our JR Watkins Consumer Insights

How do we know who buys JR Watkins? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the JR Watkins consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.