JR Watkins Consumer Insights

Who buys JR Watkins?

A JR Watkins consumer is generally very high income, Asian, and young adult age. JR Watkins consumers are more likely to purchase JR Watkins during larger pantry stocking trips. Brands such as Listerine, Archer Farms, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

JR Watkins Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$58.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

JR Watkins Consumer Demographics

demographic
index
Female
100
Male
97
<24
104
25-34
112
35-44
103
45-54
86
55-64
89
65+
69
African American
88
Asian
135
Caucasian
101
Hispanic
78
demographic
index
Has Kids
93
No Kids
116
- $20k
66
$20k-40k
93
$40k-60k
90
$60k-80k
104
$80k-100k
105
$100k-125k
83
$125k +
152
No College
68
College
105
Adv. Degree
111

Understand JR Watkins Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

JR Watkins Basket Affinity & Size

brand
basket affinity
Listerine 10.2x
Archer Farms 7.2x
Mccormick 6.9x
Sunny Meadow 6.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
378

Where is JR Watkins Purchased?

channels
index
Dollar
1
Drug
253
Food
31
Gas & Convenience
12
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
General Mills Fiber One 1.4x
Taylor Farms 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
118
Credit
105
Debit
93
Food Stamps
54

When is JR Watkins Purchased?

day of week
Sun
12.4%
Mon
10.9%
Tue
11.6%
Wed
12.3%
Thu
15.8%
Fri
18.7%
Sat
18.2%
time of day
Morning
18.9%
Noon
19.1%
Afternoon
32.4%
Evening
23.9%
Late
5.7%

Get More JR Watkins Data

Contact us for the latest JR Watkins consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do JR Watkins consumers switch to?

Stop sign

Why do consumers stop buying JR Watkins products?

Store front

Which retailers do JR Watkins shoppers prefer to shop at?

Sale sign

What motivates consumers to try JR Watkins products?

Research the JR Watkins Target Market

Arrow and target

Who actually buys JR Watkins? Do these consumers match the intended target market of JR Watkins?

Thought bubble

What motivates the target market to buy JR Watkins?

Magnifying glass

What other target market should JR Watkins look at?

Venn diagram

Which other brands have a similar target market?

About Our JR Watkins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.