Juanitas Consumer Insights

Who buys Juanitas? Juanitas consumers are generally very low income, Hispanic, and adolescent age. Juanitas consumers are more likely to purchase Juanitas during larger pantry stocking trips. Brands such as Jennie-O, Bar-S, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Juanitas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
5.3%
Total Basket $ (median)
$50.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Juanitas Consumer Demographics

demographic
index
Female
101
Male
87
<24
137
25-34
123
35-44
103
45-54
75
55-64
64
65+
71
African American
43
Asian
89
Caucasian
71
Hispanic
368
demographic
index
Has Kids
110
No Kids
76
- $20k
128
$20k-40k
118
$40k-60k
116
$60k-80k
101
$80k-100k
89
$100k-125k
85
$125k +
56
No College
113
College
104
Adv. Degree
64

Understand Juanitas Consumer Behavior

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Juanitas Basket Affinity & Size

brand
basket affinity
Jennie-O 8.4x
Bar-S 8.3x
Vlasic 7.1x
Mission (Foods) 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
438

Where is Juanitas Purchased?

channels
index
Club
30
Dollar
26
Drug
5
Food
182
Gas & Convenience
7
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Bar-S 1.8x
Fresh Selections 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
216
Credit
37
Debit
90
Food Stamps
190

When is Juanitas Purchased?

day of week
Sun
18.2%
Mon
12.4%
Tue
12.2%
Wed
12.6%
Thu
11.5%
Fri
15.1%
Sat
18.0%
time of day
Morning
15.6%
Noon
15.0%
Afternoon
32.0%
Evening
29.1%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Juanitas consumers purchase?

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Why do Juanitas consumers try new brands?

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Where do Juanitas consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Juanitas Target Market

Arrow and target

Who actually buys Juanitas? Do these consumers match the intended target market of Juanitas?

Thought bubble

What motivates the target market to purchase Juanitas?

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What other target market should Juanitas look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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