Juanitas Consumer Insights

Who buys Juanitas?

A Juanitas consumer is generally very low income, Hispanic, and adolescent age. Juanitas consumers are more likely to purchase Juanitas during larger pantry stocking trips. Brands such as Jennie-O, Bar-S, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Juanitas Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.69
% of Basket $ (median)
5.3%
Total Basket $ (median)
$50.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Juanitas Consumer Demographics

demographic
index
Female
101
Male
87
<24
137
25-34
123
35-44
103
45-54
75
55-64
64
65+
71
African American
43
Asian
89
Caucasian
71
Hispanic
368
demographic
index
Has Kids
110
No Kids
76
- $20k
128
$20k-40k
118
$40k-60k
116
$60k-80k
101
$80k-100k
89
$100k-125k
85
$125k +
56
No College
113
College
104
Adv. Degree
64

Understand Juanitas Consumer Behavior

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Juanitas Basket Affinity & Size

brand
basket affinity
Jennie-O 8.4x
Bar-S 8.3x
Vlasic 7.1x
Mission (Foods) 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
438

Where is Juanitas Purchased?

channels
index
Club
30
Dollar
26
Drug
5
Food
182
Gas & Convenience
7
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Bar-S 1.8x
Fresh Selections 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
216
Credit
37
Debit
90
Food Stamps
190

When is Juanitas Purchased?

day of week
Sun
18.2%
Mon
12.4%
Tue
12.2%
Wed
12.6%
Thu
11.5%
Fri
15.1%
Sat
18.0%
time of day
Morning
15.6%
Noon
15.0%
Afternoon
32.0%
Evening
29.1%
Late
8.3%

Get More Juanitas Data

Contact us for the latest Juanitas consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Juanitas consumers switch to?

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Why do consumers stop buying Juanitas products?

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Which retailers do Juanitas shoppers prefer to shop at?

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What motivates consumers to try Juanitas products?

Research the Juanitas Target Market

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Who actually buys Juanitas? Do these consumers match the intended target market of Juanitas?

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What motivates the target market to buy Juanitas?

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What other target market should Juanitas look at?

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Which other brands have a similar target market?

About Our Juanitas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.