Juice Consumer Insights

Who buys Juice?

A Juice consumer is generally higher income, Hispanic, and upper middle age. Juice consumers are more likely to purchase Juice during larger pantry stocking trips. Brands such as Boars Head, King's Hawaiian, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Juice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.89
% of Basket $ (median)
5.9%
Total Basket $ (median)
$48.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Juice Consumer Demographics

demographic
index
Female
97
Male
130
<24
83
25-34
82
35-44
96
45-54
131
55-64
102
65+
127
African American
144
Asian
105
Caucasian
88
Hispanic
179
demographic
index
Has Kids
99
No Kids
101
- $20k
96
$20k-40k
102
$40k-60k
89
$60k-80k
92
$80k-100k
92
$100k-125k
121
$125k +
118
No College
79
College
93
Adv. Degree
156

Understand Juice Consumer Behavior

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Juice Basket Affinity & Size

brand
basket affinity
Boars Head 23.4x
King's Hawaiian 7.7x
Bertolli 7.6x
Sabra 6.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
312

Where is Juice Purchased?

channels
index
Club
161
Dollar
99
Drug
7
Food
229
Gas & Convenience
14
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.0x
Goya 1.7x
Sunny Meadow 1.6x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
81
Credit
124
Debit
91
Food Stamps
94

When is Juice Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
10.7%
Wed
13.7%
Thu
12.2%
Fri
14.7%
Sat
17.3%
time of day
Morning
18.2%
Noon
17.8%
Afternoon
34.0%
Evening
25.8%
Late
4.2%

Get More Juice Data

Contact us for the latest Juice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Juice consumers switch to?

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Why do consumers stop buying Juice products?

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Which retailers do Juice shoppers prefer to shop at?

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What motivates consumers to try Juice products?

Research the Juice Target Market

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Who actually buys Juice? Do these consumers match the intended target market of Juice?

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What motivates the target market to purchase Juice?

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What other target market should Juice look at?

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Which other brands have a similar target market?

About Our Juice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.