Juice Consumer Insights

Who buys Juice? Juice consumers are generally higher income, Hispanic, and upper middle age. Juice consumers are more likely to purchase Juice during larger pantry stocking trips. Brands such as Boars Head, King's Hawaiian, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Juice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
5.9%
Total Basket $ (median)
$48.74

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Juice Consumer Demographics

demographic
index
Female
97
Male
130
<24
83
25-34
82
35-44
96
45-54
131
55-64
102
65+
127
African American
144
Asian
105
Caucasian
88
Hispanic
179
demographic
index
Has Kids
99
No Kids
101
- $20k
96
$20k-40k
102
$40k-60k
89
$60k-80k
92
$80k-100k
92
$100k-125k
121
$125k +
118
No College
79
College
93
Adv. Degree
156

Understand Juice Consumer Behavior

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Juice Basket Affinity & Size

brand
basket affinity
Boars Head 23.4x
King's Hawaiian 7.7x
Bertolli 7.6x
Sabra 6.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
312

Where is Juice Purchased?

channels
index
Club
161
Dollar
99
Drug
7
Food
229
Gas & Convenience
14
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.0x
Goya 1.7x
Sunny Meadow 1.6x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
81
Credit
124
Debit
91
Food Stamps
94

When is Juice Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
10.7%
Wed
13.7%
Thu
12.2%
Fri
14.7%
Sat
17.3%
time of day
Morning
18.2%
Noon
17.8%
Afternoon
34.0%
Evening
25.8%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Juice consumers purchase?

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Why do Juice consumers try new brands?

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Where do Juice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Juice Target Market

Arrow and target

Who actually buys Juice? Do these consumers match the intended target market of Juice?

Thought bubble

What motivates the target market to purchase Juice?

magnifying glass

What other target market should Juice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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