Juicy Fruit Consumer Insights

Who buys Juicy Fruit?

A Juicy Fruit consumer is generally very low income, African American, and lower middle age. Juicy Fruit consumers are more likely to purchase Juicy Fruit during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Juicy Fruit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.19
% of Basket $ (median)
4.1%
Total Basket $ (median)
$29.18

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Juicy Fruit Consumer Demographics

demographic
index
Female
101
Male
86
<24
95
25-34
87
35-44
114
45-54
106
55-64
72
65+
67
African American
163
Asian
74
Caucasian
99
Hispanic
91
demographic
index
Has Kids
111
No Kids
76
- $20k
108
$20k-40k
104
$40k-60k
104
$60k-80k
102
$80k-100k
102
$100k-125k
98
$125k +
80
No College
106
College
98
Adv. Degree
100

Understand Juicy Fruit Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Juicy Fruit Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 11.2x
Trident 6.4x
Orbit 6.4x
Skittles 4.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
276

Where is Juicy Fruit Purchased?

channels
index
Beauty
3
Club
35
Dollar
351
Drug
172
Food
42
Gas & Convenience
51
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
YoCrunch 1.5x
Trident 1.4x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
124
Credit
84
Debit
101
Food Stamps
112

When is Juicy Fruit Purchased?

day of week
Sun
15.9%
Mon
13.6%
Tue
12.6%
Wed
12.5%
Thu
11.9%
Fri
15.5%
Sat
18.1%
time of day
Morning
13.7%
Noon
15.9%
Afternoon
35.2%
Evening
27.9%
Late
7.3%

About Our Juicy Fruit Consumer Insights

How do we know who buys Juicy Fruit? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Juicy Fruit consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.