Juicy Fruit Consumer Insights

Who buys Juicy Fruit?

A Juicy Fruit consumer is generally very low income, African American, and lower middle age. Juicy Fruit consumers are more likely to purchase Juicy Fruit during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Juicy Fruit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.19
% of Basket $ (median)
4.1%
Total Basket $ (median)
$29.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Juicy Fruit Consumer Demographics

demographic
index
Female
101
Male
86
<24
95
25-34
87
35-44
114
45-54
106
55-64
72
65+
67
African American
163
Asian
74
Caucasian
99
Hispanic
91
demographic
index
Has Kids
111
No Kids
76
- $20k
108
$20k-40k
104
$40k-60k
104
$60k-80k
102
$80k-100k
102
$100k-125k
98
$125k +
80
No College
106
College
98
Adv. Degree
100

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Juicy Fruit Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 11.2x
Trident 6.4x
Orbit 6.4x
Skittles 4.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
276

Where is Juicy Fruit Purchased?

channels
index
Beauty
3
Club
35
Dollar
351
Drug
172
Food
42
Gas & Convenience
51
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
YoCrunch 1.5x
Trident 1.4x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
124
Credit
84
Debit
101
Food Stamps
112

When is Juicy Fruit Purchased?

day of week
Sun
15.9%
Mon
13.6%
Tue
12.6%
Wed
12.5%
Thu
11.9%
Fri
15.5%
Sat
18.1%
time of day
Morning
13.7%
Noon
15.9%
Afternoon
35.2%
Evening
27.9%
Late
7.3%

Get More Juicy Fruit Data

Contact us for the latest Juicy Fruit consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Juicy Fruit consumers switch to?

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Why do consumers stop buying Juicy Fruit products?

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Which retailers do Juicy Fruit shoppers prefer to shop at?

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What motivates consumers to try Juicy Fruit products?

Research the Juicy Fruit Target Market

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Who actually buys Juicy Fruit? Do these consumers match the intended target market of Juicy Fruit?

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What motivates the target market to buy Juicy Fruit?

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What other target market should Juicy Fruit look at?

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Which other brands have a similar target market?

About Our Juicy Fruit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.