Juicy Juice Consumer Insights

Who buys Juicy Juice? A Juicy Juice consumer is generally very low income, African American, and young adult age. Juicy Juice consumers are more likely to purchase Juicy Juice during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Post Honey Bunches Of Oats, and Jif also tend to be purchased in the same trip. Sample consumer insights data below.

Juicy Juice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.43

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Juicy Juice Consumer Demographics

demographic
index
Female
103
Male
70
<24
109
25-34
139
35-44
108
45-54
61
55-64
44
65+
41
African American
144
Asian
77
Caucasian
100
Hispanic
108
demographic
index
Has Kids
127
No Kids
39
- $20k
132
$20k-40k
129
$40k-60k
108
$60k-80k
93
$80k-100k
81
$100k-125k
81
$125k +
77
No College
100
College
103
Adv. Degree
85

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Juicy Juice Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 7.2x
Post Honey Bunches Of Oats 6.3x
Jif 5.1x
Sara Lee 5.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
388

Where is Juicy Juice Purchased?

channels
index
Club
0
Dollar
3
Drug
11
Food
165
Gas & Convenience
9
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Gerber Graduates 1.6x
Dannon Danimals 1.6x
Gerber 1.5x

How Did They Pay?

method
index
Cash
68
Credit
84
Debit
78
Food Stamps
538

When is Juicy Juice Purchased?

day of week
Sun
17.4%
Mon
13.9%
Tue
13.6%
Wed
13.0%
Thu
12.1%
Fri
14.4%
Sat
15.6%
time of day
Morning
15.8%
Noon
16.7%
Afternoon
32.1%
Evening
27.8%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Juicy Juice consumers purchase?

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Why do Juicy Juice consumers try new brands?

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Where do Juicy Juice consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Juicy Juice Target Market

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Who actually buys Juicy Juice? Do these consumers match the intended target market of Juicy Juice?

Thought bubble

What motivates the target market to purchase Juicy Juice?

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What other target market should Juicy Juice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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