Jujyfruits Consumer Insights

Who buys Jujyfruits? Jujyfruits consumers are generally very high income, Caucasian, and senior age. Jujyfruits consumers are more likely to purchase Jujyfruits during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Sparkling Ice also tend to be purchased in the same trip. Sample consumer insights data below.

Jujyfruits Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$19.74

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  • Attitudinal surveys
  • Recent demographic data

Jujyfruits Consumer Demographics

demographic
index
Female
98
Male
121
<24
89
25-34
73
35-44
80
45-54
127
55-64
177
65+
235
African American
103
Asian
38
Caucasian
114
Hispanic
50
demographic
index
Has Kids
82
No Kids
142
- $20k
89
$20k-40k
97
$40k-60k
93
$60k-80k
98
$80k-100k
86
$100k-125k
110
$125k +
133
No College
125
College
91
Adv. Degree
117

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Jujyfruits Basket Affinity & Size

brand
basket affinity
Skittles 21.4x
Twizzlers 18.8x
Sparkling Ice 9.8x
Arizona (Beverage) 7.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
225

Where is Jujyfruits Purchased?

channels
index
Dollar
538
Drug
565
Food
19
Gas & Convenience
5
Mass
100
regions
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What Else Do They Buy?

brand
household affinity
Gold Peak 1.9x
Twizzlers 1.9x
Cottonelle 1.8x
Chex Mix 1.8x

How Did They Pay?

method
index
Cash
183
Credit
87
Debit
75
Food Stamps
65

When is Jujyfruits Purchased?

day of week
Sun
14.7%
Mon
13.5%
Tue
13.7%
Wed
15.6%
Thu
12.2%
Fri
14.6%
Sat
15.6%
time of day
Morning
13.2%
Noon
17.5%
Afternoon
36.8%
Evening
24.6%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jujyfruits consumers purchase?

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Why do Jujyfruits consumers try new brands?

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Where do Jujyfruits consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jujyfruits Target Market

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Who actually buys Jujyfruits? Do these consumers match the intended target market of Jujyfruits?

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What motivates the target market to purchase Jujyfruits?

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What other target market should Jujyfruits look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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