Jujyfruits Consumer Insights

Who buys Jujyfruits?

A Jujyfruits consumer is generally very high income, Caucasian, and senior age. Jujyfruits consumers are more likely to purchase Jujyfruits during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Sparkling Ice also tend to be purchased in the same trip. See sample consumer insights data below.

Jujyfruits Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$19.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jujyfruits Consumer Demographics

demographic
index
Female
98
Male
121
<24
89
25-34
73
35-44
80
45-54
127
55-64
177
65+
235
African American
103
Asian
38
Caucasian
114
Hispanic
50
demographic
index
Has Kids
82
No Kids
142
- $20k
89
$20k-40k
97
$40k-60k
93
$60k-80k
98
$80k-100k
86
$100k-125k
110
$125k +
133
No College
125
College
91
Adv. Degree
117

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Jujyfruits Basket Affinity & Size

brand
basket affinity
Skittles 21.4x
Twizzlers 18.8x
Sparkling Ice 9.8x
Arizona (Beverage) 7.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
225

Where is Jujyfruits Purchased?

channels
index
Dollar
538
Drug
565
Food
19
Gas & Convenience
5
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.9x
Twizzlers 1.9x
Cottonelle 1.8x
Chex Mix 1.8x

How Did They Pay?

method
index
Cash
183
Credit
87
Debit
75
Food Stamps
65

When is Jujyfruits Purchased?

day of week
Sun
14.7%
Mon
13.5%
Tue
13.7%
Wed
15.6%
Thu
12.2%
Fri
14.6%
Sat
15.6%
time of day
Morning
13.2%
Noon
17.5%
Afternoon
36.8%
Evening
24.6%
Late
7.9%

Get More Jujyfruits Data

Better understand Jujyfruits consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Jujyfruits consumers switch to?

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Why do consumers stop buying Jujyfruits products?

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Which retailers do Jujyfruits shoppers prefer to shop at?

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What motivates consumers to try Jujyfruits products?

Research the Jujyfruits Target Market

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Who actually buys Jujyfruits? Do these consumers match the intended target market of Jujyfruits?

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What motivates the target market to buy Jujyfruits?

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What other target market should Jujyfruits look at?

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Which other brands have a similar target market?

About Our Jujyfruits Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.