Jumex Consumer Insights

Who buys Jumex?

A Jumex consumer is generally very low income, Hispanic, and adolescent age. Jumex consumers are more likely to purchase Jumex during larger pantry stocking trips. Brands such as Dannon Danimals, Post Honey Bunches Of Oats, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Jumex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.59
% of Basket $ (median)
3.7%
Total Basket $ (median)
$42.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jumex Consumer Demographics

demographic
index
Female
97
Male
134
<24
384
25-34
115
35-44
89
45-54
59
55-64
122
65+
35
African American
69
Asian
85
Caucasian
49
Hispanic
593
demographic
index
Has Kids
101
No Kids
99
- $20k
245
$20k-40k
215
$40k-60k
103
$60k-80k
46
$80k-100k
40
$100k-125k
67
$125k +
21
No College
152
College
95
Adv. Degree
61

Understand Jumex Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jumex Basket Affinity & Size

brand
basket affinity
Dannon Danimals 21.1x
Post Honey Bunches Of Oats 13.5x
Goya 12.2x
Sunny Meadow 10.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
414

Where is Jumex Purchased?

channels
index
Club
113
Dollar
340
Drug
32
Food
48
Gas & Convenience
4
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.0x
Goya 1.7x
Bar-S 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
172
Credit
50
Debit
90
Food Stamps
277

When is Jumex Purchased?

day of week
Sun
23.1%
Mon
12.2%
Tue
10.1%
Wed
9.3%
Thu
16.5%
Fri
10.5%
Sat
18.4%
time of day
Morning
20.6%
Noon
11.8%
Afternoon
33.2%
Evening
26.0%
Late
8.3%

Get More Jumex Data

Contact us for the latest Jumex consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Jumex consumers switch to?

Stop sign

Why do consumers stop buying Jumex products?

Store front

Which retailers do Jumex shoppers prefer to shop at?

Sale sign

What motivates consumers to try Jumex products?

Research the Jumex Target Market

Arrow and target

Who actually buys Jumex? Do these consumers match the intended target market of Jumex?

Thought bubble

What motivates the target market to purchase Jumex?

Magnifying glass

What other target market should Jumex look at?

Venn diagram

Which other brands have a similar target market?

About Our Jumex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.