Jungle Consumer Insights

Who buys Jungle?

A Jungle consumer is generally very low income, African American, and adolescent age. Jungle consumers are more likely to purchase Jungle during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Jungle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.54
% of Basket $ (median)
7.5%
Total Basket $ (median)
$47.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jungle Consumer Demographics

demographic
index
Female
101
Male
95
<24
123
25-34
114
35-44
101
45-54
88
55-64
83
65+
60
African American
109
Asian
44
Caucasian
109
Hispanic
71
demographic
index
Has Kids
104
No Kids
90
- $20k
130
$20k-40k
127
$40k-60k
99
$60k-80k
116
$80k-100k
88
$100k-125k
83
$125k +
50
No College
141
College
96
Adv. Degree
70

Understand Jungle Consumer Behavior

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Jungle Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.1x
Sunny Meadow 6.9x
Old El Paso 5.9x
Ro-Tel 5.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
295

Where is Jungle Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Farmers Market 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
120
Credit
72
Debit
123
Food Stamps
69

When is Jungle Purchased?

day of week
Sun
20.6%
Mon
11.2%
Tue
10.5%
Wed
9.7%
Thu
11.9%
Fri
17.4%
Sat
18.7%
time of day
Morning
14.5%
Noon
16.5%
Afternoon
31.3%
Evening
26.9%
Late
10.7%

About Our Jungle Consumer Insights

How do we know who buys Jungle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jungle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.