Jungle Consumer Insights

Who buys Jungle?

A Jungle consumer is generally very low income, African American, and adolescent age. Jungle consumers are more likely to purchase Jungle during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Jungle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.54
% of Basket $ (median)
7.5%
Total Basket $ (median)
$47.15

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jungle Consumer Demographics

demographic
index
Female
101
Male
95
<24
123
25-34
114
35-44
101
45-54
88
55-64
83
65+
60
African American
109
Asian
44
Caucasian
109
Hispanic
71
demographic
index
Has Kids
104
No Kids
90
- $20k
130
$20k-40k
127
$40k-60k
99
$60k-80k
116
$80k-100k
88
$100k-125k
83
$125k +
50
No College
141
College
96
Adv. Degree
70

Understand Jungle Consumer Behavior

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Jungle Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.1x
Sunny Meadow 6.9x
Old El Paso 5.9x
Ro-Tel 5.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
295

Where is Jungle Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Farmers Market 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
120
Credit
72
Debit
123
Food Stamps
69

When is Jungle Purchased?

day of week
Sun
20.6%
Mon
11.2%
Tue
10.5%
Wed
9.7%
Thu
11.9%
Fri
17.4%
Sat
18.7%
time of day
Morning
14.5%
Noon
16.5%
Afternoon
31.3%
Evening
26.9%
Late
10.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jungle consumers purchase?

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Why do Jungle consumers try new brands?

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Where do Jungle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jungle Target Market

Arrow and target

Who actually buys Jungle? Do these consumers match the intended target market of Jungle?

Thought bubble

What motivates the target market to purchase Jungle?

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What other target market should Jungle look at?

venn diagram

Which other brands have a similar target market?

About Our Jungle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.