Junior Mints Consumer Insights

Who buys Junior Mints?

A Junior Mints consumer is generally slightly higher income, Caucasian, and older age. Junior Mints consumers are more likely to purchase Junior Mints during larger pantry stocking trips. Brands such as Skittles, M&M's, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Junior Mints Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$23.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Junior Mints Consumer Demographics

demographic
index
Female
102
Male
85
<24
69
25-34
70
35-44
102
45-54
122
55-64
135
65+
130
African American
62
Asian
39
Caucasian
114
Hispanic
47
demographic
index
Has Kids
100
No Kids
101
- $20k
104
$20k-40k
90
$40k-60k
100
$60k-80k
91
$80k-100k
127
$100k-125k
98
$125k +
97
No College
109
College
98
Adv. Degree
99

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Junior Mints Basket Affinity & Size

brand
basket affinity
Skittles 18.6x
M&M's 10.3x
Twizzlers 9.1x
Kit Kat 5.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
255

Where is Junior Mints Purchased?

channels
index
Beauty
10
Club
15
Dollar
612
Drug
228
Food
44
Gas & Convenience
78
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Hostess 1.4x
Twizzlers 1.4x
Pop-Tarts 1.4x

How Did They Pay?

method
index
Cash
124
Credit
98
Debit
96
Food Stamps
67

When is Junior Mints Purchased?

day of week
Sun
13.7%
Mon
13.5%
Tue
12.9%
Wed
12.6%
Thu
12.6%
Fri
17.0%
Sat
17.8%
time of day
Morning
13.2%
Noon
18.8%
Afternoon
33.6%
Evening
27.6%
Late
6.8%

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Find Answers to Questions

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Which brands do Junior Mints consumers switch to?

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Why do consumers stop buying Junior Mints products?

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Which retailers do Junior Mints shoppers prefer to shop at?

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What motivates consumers to try Junior Mints products?

Research the Junior Mints Target Market

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Who actually buys Junior Mints? Do these consumers match the intended target market of Junior Mints?

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What motivates the target market to buy Junior Mints?

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What other target market should Junior Mints look at?

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Which other brands have a similar target market?

About Our Junior Mints Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.