Junior Mints Consumer Insights

Who buys Junior Mints? A Junior Mints consumer is generally slightly higher income, Caucasian, and older age. Junior Mints consumers are more likely to purchase Junior Mints during larger pantry stocking trips. Brands such as Skittles, M&M's, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Junior Mints Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$23.30

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Junior Mints Consumer Demographics

demographic
index
Female
102
Male
85
<24
69
25-34
70
35-44
102
45-54
122
55-64
135
65+
130
African American
62
Asian
39
Caucasian
114
Hispanic
47
demographic
index
Has Kids
100
No Kids
101
- $20k
104
$20k-40k
90
$40k-60k
100
$60k-80k
91
$80k-100k
127
$100k-125k
98
$125k +
97
No College
109
College
98
Adv. Degree
99

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Junior Mints Basket Affinity & Size

brand
basket affinity
Skittles 18.6x
M&M's 10.3x
Twizzlers 9.1x
Kit Kat 5.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
255

Where is Junior Mints Purchased?

channels
index
Beauty
10
Club
15
Dollar
612
Drug
228
Food
44
Gas & Convenience
78
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Hostess 1.4x
Twizzlers 1.4x
Pop-Tarts 1.4x

How Did They Pay?

method
index
Cash
124
Credit
98
Debit
96
Food Stamps
67

When is Junior Mints Purchased?

day of week
Sun
13.7%
Mon
13.5%
Tue
12.9%
Wed
12.6%
Thu
12.6%
Fri
17.0%
Sat
17.8%
time of day
Morning
13.2%
Noon
18.8%
Afternoon
33.6%
Evening
27.6%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Junior Mints consumers purchase?

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Why do Junior Mints consumers try new brands?

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Where do Junior Mints consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Junior Mints Target Market

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Who actually buys Junior Mints? Do these consumers match the intended target market of Junior Mints?

Thought bubble

What motivates the target market to purchase Junior Mints?

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What other target market should Junior Mints look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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