Just For Men Consumer Insights

Who buys Just For Men?

A Just For Men consumer is generally very high income, Asian, and senior age. Just For Men consumers are more likely to purchase Just For Men during larger pantry stocking trips. Brands such as Gatorade G2, Listerine, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Just For Men Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
22.3%
Total Basket $ (median)
$35.79

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Just For Men Consumer Demographics

demographic
index
Female
94
Male
161
<24
123
25-34
60
35-44
92
45-54
140
55-64
144
65+
166
African American
129
Asian
154
Caucasian
86
Hispanic
152
demographic
index
Has Kids
86
No Kids
131
- $20k
85
$20k-40k
95
$40k-60k
90
$60k-80k
94
$80k-100k
102
$100k-125k
98
$125k +
142
No College
107
College
98
Adv. Degree
99

Understand Just For Men Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Just For Men Basket Affinity & Size

brand
basket affinity
Gatorade G2 8.9x
Listerine 8.5x
Canada Dry 6.9x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
226

Where is Just For Men Purchased?

channels
index
Beauty
165
Dollar
1
Drug
445
Food
53
Gas & Convenience
1
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Goya 1.4x
Dannon Oikos 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
142
Credit
98
Debit
92
Food Stamps
17

When is Just For Men Purchased?

day of week
Sun
19.1%
Mon
11.3%
Tue
11.6%
Wed
12.4%
Thu
11.7%
Fri
14.8%
Sat
19.0%
time of day
Morning
15.5%
Noon
16.0%
Afternoon
34.5%
Evening
26.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Just For Men consumers purchase?

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Why do Just For Men consumers try new brands?

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Where do Just For Men consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Just For Men Target Market

Arrow and target

Who actually buys Just For Men? Do these consumers match the intended target market of Just For Men?

Thought bubble

What motivates the target market to purchase Just For Men?

magnifying glass

What other target market should Just For Men look at?

venn diagram

Which other brands have a similar target market?

About Our Just For Men Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.