Just For Men Consumer Insights

Who buys Just For Men?

A Just For Men consumer is generally very high income, Asian, and senior age. Just For Men consumers are more likely to purchase Just For Men during larger pantry stocking trips. Brands such as Gatorade G2, Listerine, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Just For Men Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
22.3%
Total Basket $ (median)
$35.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Just For Men Consumer Demographics

demographic
index
Female
94
Male
161
<24
123
25-34
60
35-44
92
45-54
140
55-64
144
65+
166
African American
129
Asian
154
Caucasian
86
Hispanic
152
demographic
index
Has Kids
86
No Kids
131
- $20k
85
$20k-40k
95
$40k-60k
90
$60k-80k
94
$80k-100k
102
$100k-125k
98
$125k +
142
No College
107
College
98
Adv. Degree
99

Understand Just For Men Consumer Behavior

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Just For Men Basket Affinity & Size

brand
basket affinity
Gatorade G2 8.9x
Listerine 8.5x
Canada Dry 6.9x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
226

Where is Just For Men Purchased?

channels
index
Beauty
165
Dollar
1
Drug
445
Food
53
Gas & Convenience
1
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Goya 1.4x
Dannon Oikos 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
142
Credit
98
Debit
92
Food Stamps
17

When is Just For Men Purchased?

day of week
Sun
19.1%
Mon
11.3%
Tue
11.6%
Wed
12.4%
Thu
11.7%
Fri
14.8%
Sat
19.0%
time of day
Morning
15.5%
Noon
16.0%
Afternoon
34.5%
Evening
26.9%
Late
7.1%

About Our Just For Men Consumer Insights

How do we know who buys Just For Men? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Just For Men consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.