Just For Men Consumer Insights

Who buys Just For Men?

A Just For Men consumer is generally very high income, Asian, and senior age. Just For Men consumers are more likely to purchase Just For Men during larger pantry stocking trips. Brands such as Gatorade G2, Listerine, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Just For Men Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
22.3%
Total Basket $ (median)
$35.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Just For Men Consumer Demographics

demographic
index
Female
94
Male
161
<24
123
25-34
60
35-44
92
45-54
140
55-64
144
65+
166
African American
129
Asian
154
Caucasian
86
Hispanic
152
demographic
index
Has Kids
86
No Kids
131
- $20k
85
$20k-40k
95
$40k-60k
90
$60k-80k
94
$80k-100k
102
$100k-125k
98
$125k +
142
No College
107
College
98
Adv. Degree
99

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Just For Men Basket Affinity & Size

brand
basket affinity
Gatorade G2 8.9x
Listerine 8.5x
Canada Dry 6.9x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
226

Where is Just For Men Purchased?

channels
index
Beauty
165
Dollar
1
Drug
445
Food
53
Gas & Convenience
1
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Goya 1.4x
Dannon Oikos 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
142
Credit
98
Debit
92
Food Stamps
17

When is Just For Men Purchased?

day of week
Sun
19.1%
Mon
11.3%
Tue
11.6%
Wed
12.4%
Thu
11.7%
Fri
14.8%
Sat
19.0%
time of day
Morning
15.5%
Noon
16.0%
Afternoon
34.5%
Evening
26.9%
Late
7.1%

Get More Just For Men Data

Better understand Just For Men consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Just For Men consumers switch to?

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Why do consumers stop buying Just For Men products?

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Which retailers do Just For Men shoppers prefer to shop at?

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What motivates consumers to try Just For Men products?

Research the Just For Men Target Market

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Who actually buys Just For Men? Do these consumers match the intended target market of Just For Men?

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What motivates the target market to buy Just For Men?

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What other target market should Just For Men look at?

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Which other brands have a similar target market?

About Our Just For Men Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.