Just Mayo Consumer Insights

Who buys Just Mayo? A Just Mayo consumer is generally very low income, Asian, and adolescent age. Just Mayo consumers are more likely to purchase Just Mayo during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Just Mayo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.74

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Just Mayo Consumer Demographics

demographic
index
Female
99
Male
111
<24
187
25-34
149
35-44
89
45-54
67
55-64
63
65+
44
African American
90
Asian
218
Caucasian
82
Hispanic
121
demographic
index
Has Kids
90
No Kids
122
- $20k
130
$20k-40k
119
$40k-60k
101
$60k-80k
90
$80k-100k
86
$100k-125k
102
$125k +
80
No College
72
College
110
Adv. Degree
85

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Just Mayo Basket Affinity & Size

brand
basket affinity
Archer Farms 15.0x
Horizon Organic 9.4x
Skippy 8.3x
Silk 8.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
355

Where is Just Mayo Purchased?

channels
index
Club
41
Drug
4
Food
69
Gas & Convenience
1
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.6x
Archer Farms 1.5x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
68
Credit
93
Debit
111
Food Stamps
132

When is Just Mayo Purchased?

day of week
Sun
17.6%
Mon
12.6%
Tue
13.0%
Wed
13.0%
Thu
12.6%
Fri
14.3%
Sat
16.8%
time of day
Morning
12.4%
Noon
16.0%
Afternoon
31.9%
Evening
32.9%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Just Mayo consumers purchase?

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Why do Just Mayo consumers try new brands?

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Where do Just Mayo consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Just Mayo Target Market

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Who actually buys Just Mayo? Do these consumers match the intended target market of Just Mayo?

Thought bubble

What motivates the target market to purchase Just Mayo?

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What other target market should Just Mayo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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