Just Mayo Consumer Insights

Who buys Just Mayo?

A Just Mayo consumer is generally very low income, Asian, and adolescent age. Just Mayo consumers are more likely to purchase Just Mayo during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Just Mayo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Just Mayo Consumer Demographics

demographic
index
Female
99
Male
111
<24
187
25-34
149
35-44
89
45-54
67
55-64
63
65+
44
African American
90
Asian
218
Caucasian
82
Hispanic
121
demographic
index
Has Kids
90
No Kids
122
- $20k
130
$20k-40k
119
$40k-60k
101
$60k-80k
90
$80k-100k
86
$100k-125k
102
$125k +
80
No College
72
College
110
Adv. Degree
85

Understand Just Mayo Consumer Behavior

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Just Mayo Basket Affinity & Size

brand
basket affinity
Archer Farms 15.0x
Horizon Organic 9.4x
Skippy 8.3x
Silk 8.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
355

Where is Just Mayo Purchased?

channels
index
Club
41
Drug
4
Food
69
Gas & Convenience
1
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.6x
Archer Farms 1.5x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
68
Credit
93
Debit
111
Food Stamps
132

When is Just Mayo Purchased?

day of week
Sun
17.6%
Mon
12.6%
Tue
13.0%
Wed
13.0%
Thu
12.6%
Fri
14.3%
Sat
16.8%
time of day
Morning
12.4%
Noon
16.0%
Afternoon
31.9%
Evening
32.9%
Late
6.8%

About Our Just Mayo Consumer Insights

How do we know who buys Just Mayo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Just Mayo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.