Just Play Consumer Insights

Who buys Just Play?

A Just Play consumer is generally very high income, Asian, and young adult age. Just Play consumers are more likely to purchase Just Play during larger pantry stocking trips. Brands such as Archer Farms, Crayola, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Just Play Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.02
% of Basket $ (median)
17.5%
Total Basket $ (median)
$62.91

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Just Play Consumer Demographics

demographic
index
Female
104
Male
63
<24
72
25-34
145
35-44
111
45-54
48
55-64
59
65+
40
African American
67
Asian
106
Caucasian
102
Hispanic
96
demographic
index
Has Kids
125
No Kids
44
- $20k
69
$20k-40k
81
$40k-60k
102
$60k-80k
98
$80k-100k
105
$100k-125k
120
$125k +
122
No College
85
College
103
Adv. Degree
103

Understand Just Play Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Just Play Basket Affinity & Size

brand
basket affinity
Archer Farms 23.2x
Crayola 15.8x
Reese's 10.1x
Horizon Organic 8.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
219

Where is Just Play Purchased?

channels
index
Dollar
38
Drug
1
Food
4
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Huggies 2.0x
Dannon Danimals 1.8x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
68
Credit
79
Debit
143
Food Stamps
20

When is Just Play Purchased?

day of week
Sun
14.2%
Mon
10.8%
Tue
12.1%
Wed
9.8%
Thu
12.8%
Fri
17.5%
Sat
22.9%
time of day
Morning
14.2%
Noon
19.6%
Afternoon
35.4%
Evening
26.0%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Just Play consumers purchase?

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Why do Just Play consumers try new brands?

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Where do Just Play consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Just Play Target Market

Arrow and target

Who actually buys Just Play? Do these consumers match the intended target market of Just Play?

Thought bubble

What motivates the target market to purchase Just Play?

magnifying glass

What other target market should Just Play look at?

venn diagram

Which other brands have a similar target market?

About Our Just Play Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.