Justin's Consumer Insights

Who buys Justin's?

A Justin's consumer is generally very high income, Caucasian, and adolescent age. Justin's consumers are more likely to purchase Justin's during larger pantry stocking trips. Brands such as Archer Farms, Nutella, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Justin's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
5.2%
Total Basket $ (median)
$34.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Justin's Consumer Demographics

demographic
index
Female
101
Male
89
<24
138
25-34
131
35-44
97
45-54
76
55-64
71
65+
54
African American
71
Asian
95
Caucasian
103
Hispanic
92
demographic
index
Has Kids
91
No Kids
120
- $20k
82
$20k-40k
92
$40k-60k
96
$60k-80k
99
$80k-100k
109
$100k-125k
103
$125k +
117
No College
59
College
107
Adv. Degree
116

Understand Justin's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Justin's Basket Affinity & Size

brand
basket affinity
Archer Farms 27.2x
Nutella 8.2x
Starkist 7.8x
Chobani 7.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
332

Where is Justin's Purchased?

channels
index
Club
1
Drug
25
Food
43
Mass
184
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.8x
Horizon Organic 1.7x
Almond Breeze 1.7x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
74
Credit
92
Debit
119
Food Stamps
100

When is Justin's Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
12.8%
Wed
13.9%
Thu
13.5%
Fri
13.1%
Sat
16.0%
time of day
Morning
11.7%
Noon
18.5%
Afternoon
34.3%
Evening
28.2%
Late
7.3%

About Our Justin's Consumer Insights

How do we know who buys Justin's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Justin's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.