Kaboom Consumer Insights

Who buys Kaboom?

A Kaboom consumer is generally higher income, African American, and senior age. Kaboom consumers are more likely to purchase Kaboom during larger pantry stocking trips. Brands such as Clorox, Lysol, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Kaboom Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.7%
Total Basket $ (median)
$68.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kaboom Consumer Demographics

demographic
index
Female
99
Male
108
<24
100
25-34
88
35-44
97
45-54
106
55-64
127
65+
131
African American
138
Asian
82
Caucasian
98
Hispanic
115
demographic
index
Has Kids
94
No Kids
113
- $20k
88
$20k-40k
99
$40k-60k
95
$60k-80k
97
$80k-100k
103
$100k-125k
115
$125k +
103
No College
101
College
100
Adv. Degree
96

Understand Kaboom Consumer Behavior

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Kaboom Basket Affinity & Size

brand
basket affinity
Clorox 14.3x
Lysol 11.9x
Swiffer 10.0x
Febreze 8.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
392

Where is Kaboom Purchased?

channels
index
Club
8
Dollar
372
Drug
36
Food
73
Gas & Convenience
2
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Coca-Cola Zero 1.4x
Weight Watchers Smart Ones 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
89
Credit
100
Debit
115
Food Stamps
41

When is Kaboom Purchased?

day of week
Sun
18.0%
Mon
12.7%
Tue
12.0%
Wed
11.6%
Thu
11.7%
Fri
14.5%
Sat
19.4%
time of day
Morning
16.5%
Noon
18.1%
Afternoon
35.4%
Evening
23.4%
Late
6.6%

Get More Kaboom Data

Contact us for the latest Kaboom consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kaboom consumers switch to?

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Why do consumers stop buying Kaboom products?

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Which retailers do Kaboom shoppers prefer to shop at?

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What motivates consumers to try Kaboom products?

Research the Kaboom Target Market

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Who actually buys Kaboom? Do these consumers match the intended target market of Kaboom?

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What motivates the target market to buy Kaboom?

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What other target market should Kaboom look at?

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Which other brands have a similar target market?

About Our Kaboom Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.