Kaboom Consumer Insights

Who buys Kaboom?

A Kaboom consumer is generally higher income, African American, and senior age. Kaboom consumers are more likely to purchase Kaboom during larger pantry stocking trips. Brands such as Clorox, Lysol, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Kaboom Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.7%
Total Basket $ (median)
$68.39

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kaboom Consumer Demographics

demographic
index
Female
99
Male
108
<24
100
25-34
88
35-44
97
45-54
106
55-64
127
65+
131
African American
138
Asian
82
Caucasian
98
Hispanic
115
demographic
index
Has Kids
94
No Kids
113
- $20k
88
$20k-40k
99
$40k-60k
95
$60k-80k
97
$80k-100k
103
$100k-125k
115
$125k +
103
No College
101
College
100
Adv. Degree
96

Understand Kaboom Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kaboom Basket Affinity & Size

brand
basket affinity
Clorox 14.3x
Lysol 11.9x
Swiffer 10.0x
Febreze 8.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
392

Where is Kaboom Purchased?

channels
index
Club
8
Dollar
372
Drug
36
Food
73
Gas & Convenience
2
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Coca-Cola Zero 1.4x
Weight Watchers Smart Ones 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
89
Credit
100
Debit
115
Food Stamps
41

When is Kaboom Purchased?

day of week
Sun
18.0%
Mon
12.7%
Tue
12.0%
Wed
11.6%
Thu
11.7%
Fri
14.5%
Sat
19.4%
time of day
Morning
16.5%
Noon
18.1%
Afternoon
35.4%
Evening
23.4%
Late
6.6%

About Our Kaboom Consumer Insights

How do we know who buys Kaboom? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kaboom consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.