Kahlua Consumer Insights

Who buys Kahlua? A Kahlua consumer is generally very high income, Caucasian, and senior age. Kahlua consumers are more likely to purchase Kahlua during larger pantry stocking trips. Brands such as Bud Light, Cool Whip, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Kahlua Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$16.47
% of Basket $ (median)
27.2%
Total Basket $ (median)
$60.52

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kahlua Consumer Demographics

demographic
index
Female
99
Male
109
<24
67
25-34
85
35-44
97
45-54
114
55-64
122
65+
167
African American
31
Asian
69
Caucasian
110
Hispanic
78
demographic
index
Has Kids
77
No Kids
152
- $20k
91
$20k-40k
96
$40k-60k
90
$60k-80k
95
$80k-100k
101
$100k-125k
89
$125k +
144
No College
93
College
105
Adv. Degree
86

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Kahlua Basket Affinity & Size

brand
basket affinity
Bud Light 10.6x
Cool Whip 7.3x
Red Bull 6.1x
Marie Callender's 6.1x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
160

Where is Kahlua Purchased?

channels
index
Club
174
Dollar
4
Drug
144
Food
134
Gas & Convenience
208
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
Sabra 1.4x
Eggland's Best 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
114
Credit
130
Debit
78
Food Stamps
18

When is Kahlua Purchased?

day of week
Sun
10.8%
Mon
10.5%
Tue
11.4%
Wed
13.9%
Thu
11.1%
Fri
19.8%
Sat
22.5%
time of day
Morning
10.9%
Noon
13.0%
Afternoon
36.8%
Evening
33.8%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kahlua consumers purchase?

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Why do Kahlua consumers try new brands?

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Where do Kahlua consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kahlua Target Market

Arrow and target

Who actually buys Kahlua? Do these consumers match the intended target market of Kahlua?

Thought bubble

What motivates the target market to purchase Kahlua?

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What other target market should Kahlua look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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