Kahlua Consumer Insights

Who buys Kahlua?

A Kahlua consumer is generally very high income, Caucasian, and senior age. Kahlua consumers are more likely to purchase Kahlua during larger pantry stocking trips. Brands such as Bud Light, Cool Whip, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Kahlua Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$16.47
% of Basket $ (median)
27.2%
Total Basket $ (median)
$60.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kahlua Consumer Demographics

demographic
index
Female
99
Male
109
<24
67
25-34
85
35-44
97
45-54
114
55-64
122
65+
167
African American
31
Asian
69
Caucasian
110
Hispanic
78
demographic
index
Has Kids
77
No Kids
152
- $20k
91
$20k-40k
96
$40k-60k
90
$60k-80k
95
$80k-100k
101
$100k-125k
89
$125k +
144
No College
93
College
105
Adv. Degree
86

Understand Kahlua Consumer Behavior

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Kahlua Basket Affinity & Size

brand
basket affinity
Bud Light 10.6x
Cool Whip 7.3x
Red Bull 6.1x
Marie Callender's 6.1x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
160

Where is Kahlua Purchased?

channels
index
Club
174
Dollar
4
Drug
144
Food
134
Gas & Convenience
208
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
Sabra 1.4x
Eggland's Best 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
114
Credit
130
Debit
78
Food Stamps
18

When is Kahlua Purchased?

day of week
Sun
10.8%
Mon
10.5%
Tue
11.4%
Wed
13.9%
Thu
11.1%
Fri
19.8%
Sat
22.5%
time of day
Morning
10.9%
Noon
13.0%
Afternoon
36.8%
Evening
33.8%
Late
5.5%

About Our Kahlua Consumer Insights

How do we know who buys Kahlua? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kahlua consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.