Kangaroo Consumer Insights

Who buys Kangaroo?

A Kangaroo consumer is generally very high income, Hispanic, and adolescent age. Kangaroo consumers are more likely to purchase Kangaroo during larger pantry stocking trips. Brands such as Sabra, Marketside, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Kangaroo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.1%
Total Basket $ (median)
$60.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kangaroo Consumer Demographics

demographic
index
Female
101
Male
95
<24
137
25-34
110
35-44
86
45-54
124
55-64
79
65+
49
African American
36
Asian
45
Caucasian
98
Hispanic
188
demographic
index
Has Kids
102
No Kids
95
- $20k
81
$20k-40k
76
$40k-60k
93
$60k-80k
124
$80k-100k
93
$100k-125k
98
$125k +
130
No College
67
College
109
Adv. Degree
97

Understand Kangaroo Consumer Behavior

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Kangaroo Basket Affinity & Size

brand
basket affinity
Sabra 18.5x
Marketside 6.5x
Cool Whip 6.1x
Jennie-O 5.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
509

Where is Kangaroo Purchased?

channels
index
Club
1
Drug
1
Food
126
Gas & Convenience
4
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 2.1x
Oroweat 1.7x
King's Hawaiian 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
123
Credit
90
Debit
99
Food Stamps
93

When is Kangaroo Purchased?

day of week
Sun
18.5%
Mon
12.1%
Tue
13.2%
Wed
9.1%
Thu
11.4%
Fri
14.9%
Sat
20.9%
time of day
Morning
16.3%
Noon
17.6%
Afternoon
33.8%
Evening
25.9%
Late
6.4%

About Our Kangaroo Consumer Insights

How do we know who buys Kangaroo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kangaroo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.