Karo Consumer Insights

Who buys Karo?

A Karo consumer is generally median income, Caucasian, and senior age. Karo consumers are more likely to purchase Karo during larger pantry stocking trips. Brands such as Domino, Cool Whip, and Nestle also tend to be purchased in the same trip. See sample consumer insights data below.

Karo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
4.5%
Total Basket $ (median)
$60.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Karo Consumer Demographics

demographic
index
Female
101
Male
88
<24
82
25-34
82
35-44
93
45-54
114
55-64
132
65+
197
African American
76
Asian
64
Caucasian
112
Hispanic
46
demographic
index
Has Kids
92
No Kids
118
- $20k
83
$20k-40k
94
$40k-60k
103
$60k-80k
112
$80k-100k
101
$100k-125k
101
$125k +
95
No College
99
College
101
Adv. Degree
97

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Karo Basket Affinity & Size

brand
basket affinity
Domino 8.4x
Cool Whip 7.2x
Nestle 7.1x
Blue Bonnet 6.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
449

Where is Karo Purchased?

channels
index
Club
12
Drug
11
Food
84
Gas & Convenience
5
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Duncan Hines 1.4x
Sweet Baby Ray's 1.4x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
104
Food Stamps
87

When is Karo Purchased?

day of week
Sun
14.9%
Mon
12.5%
Tue
13.8%
Wed
14.3%
Thu
11.8%
Fri
15.1%
Sat
17.5%
time of day
Morning
17.3%
Noon
16.4%
Afternoon
35.8%
Evening
24.7%
Late
5.8%

About Our Karo Consumer Insights

How do we know who buys Karo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Karo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.