Karo Consumer Insights

Who buys Karo?

A Karo consumer is generally median income, Caucasian, and senior age. Karo consumers are more likely to purchase Karo during larger pantry stocking trips. Brands such as Domino, Cool Whip, and Nestle also tend to be purchased in the same trip. See sample consumer insights data below.

Karo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
4.5%
Total Basket $ (median)
$60.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Karo Consumer Demographics

demographic
index
Female
101
Male
88
<24
82
25-34
82
35-44
93
45-54
114
55-64
132
65+
197
African American
76
Asian
64
Caucasian
112
Hispanic
46
demographic
index
Has Kids
92
No Kids
118
- $20k
83
$20k-40k
94
$40k-60k
103
$60k-80k
112
$80k-100k
101
$100k-125k
101
$125k +
95
No College
99
College
101
Adv. Degree
97

Understand Karo Consumer Behavior

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Karo Basket Affinity & Size

brand
basket affinity
Domino 8.4x
Cool Whip 7.2x
Nestle 7.1x
Blue Bonnet 6.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
449

Where is Karo Purchased?

channels
index
Club
12
Drug
11
Food
84
Gas & Convenience
5
Mass
152
regions
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What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Duncan Hines 1.4x
Sweet Baby Ray's 1.4x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
104
Food Stamps
87

When is Karo Purchased?

day of week
Sun
14.9%
Mon
12.5%
Tue
13.8%
Wed
14.3%
Thu
11.8%
Fri
15.1%
Sat
17.5%
time of day
Morning
17.3%
Noon
16.4%
Afternoon
35.8%
Evening
24.7%
Late
5.8%

Get More Karo Data

Better understand Karo consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Karo consumers switch to?

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Why do consumers stop buying Karo products?

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Which retailers do Karo shoppers prefer to shop at?

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What motivates consumers to try Karo products?

Research the Karo Target Market

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Who actually buys Karo? Do these consumers match the intended target market of Karo?

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What motivates the target market to buy Karo?

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What other target market should Karo look at?

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Which other brands have a similar target market?

About Our Karo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.