Kars Consumer Insights

Who buys Kars?

A Kars consumer is generally slightly higher income, Caucasian, and upper middle age. Kars consumers are more likely to purchase Kars during larger pantry stocking trips. Brands such as Taylor Farms, Planters, and Jack Link's also tend to be purchased in the same trip. See sample consumer insights data below.

Kars Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.36
% of Basket $ (median)
6.6%
Total Basket $ (median)
$111.95

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kars Consumer Demographics

demographic
index
Female
100
Male
99
<24
66
25-34
79
35-44
103
45-54
126
55-64
109
65+
90
African American
105
Asian
41
Caucasian
108
Hispanic
86
demographic
index
Has Kids
100
No Kids
100
- $20k
90
$20k-40k
84
$40k-60k
100
$60k-80k
92
$80k-100k
123
$100k-125k
117
$125k +
97
No College
81
College
102
Adv. Degree
111

Understand Kars Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kars Basket Affinity & Size

brand
basket affinity
Taylor Farms 9.5x
Planters 8.7x
Jack Link's 8.1x
Generic Pma 7.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
352

Where is Kars Purchased?

channels
index
Club
609
Dollar
279
Drug
0
Food
13
Gas & Convenience
0
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Ro-Tel 1.6x
Diet Dr Pepper 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
87
Credit
108
Debit
100
Food Stamps
120

When is Kars Purchased?

day of week
Sun
16.1%
Mon
13.8%
Tue
13.9%
Wed
13.3%
Thu
13.5%
Fri
13.5%
Sat
15.9%
time of day
Morning
17.9%
Noon
19.6%
Afternoon
35.7%
Evening
23.7%
Late
3.0%

About Our Kars Consumer Insights

How do we know who buys Kars? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kars consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.