Kashi Consumer Insights

Who buys Kashi?

A Kashi consumer is generally very high income, Caucasian, and older age. Kashi consumers are more likely to purchase Kashi during larger pantry stocking trips. Brands such as Horizon Organic, Arnold, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Kashi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.68
% of Basket $ (median)
6.1%
Total Basket $ (median)
$60.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kashi Consumer Demographics

demographic
index
Female
97
Male
132
<24
100
25-34
94
35-44
100
45-54
101
55-64
111
65+
107
African American
60
Asian
91
Caucasian
106
Hispanic
72
demographic
index
Has Kids
91
No Kids
121
- $20k
69
$20k-40k
72
$40k-60k
82
$60k-80k
99
$80k-100k
111
$100k-125k
116
$125k +
160
No College
58
College
98
Adv. Degree
157

Understand Kashi Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kashi Basket Affinity & Size

brand
basket affinity
Horizon Organic 5.6x
Arnold 5.5x
General Mills Fiber One 5.5x
Chobani 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
432

Where is Kashi Purchased?

channels
index
Club
134
Dollar
9
Drug
36
Food
151
Gas & Convenience
8
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Almond Breeze 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
72
Credit
134
Debit
89
Food Stamps
56

When is Kashi Purchased?

day of week
Sun
18.7%
Mon
14.1%
Tue
12.3%
Wed
11.9%
Thu
11.8%
Fri
13.8%
Sat
17.3%
time of day
Morning
14.6%
Noon
18.2%
Afternoon
34.3%
Evening
27.1%
Late
5.8%

About Our Kashi Consumer Insights

How do we know who buys Kashi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kashi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.