Kashi Consumer Insights

Who buys Kashi? A Kashi consumer is generally very high income, Caucasian, and older age. Kashi consumers are more likely to purchase Kashi during larger pantry stocking trips. Brands such as Horizon Organic, Arnold, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Kashi Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
6.1%
Total Basket $ (median)
$60.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kashi Consumer Demographics

demographic
index
Female
97
Male
132
<24
100
25-34
94
35-44
100
45-54
101
55-64
111
65+
107
African American
60
Asian
91
Caucasian
106
Hispanic
72
demographic
index
Has Kids
91
No Kids
121
- $20k
69
$20k-40k
72
$40k-60k
82
$60k-80k
99
$80k-100k
111
$100k-125k
116
$125k +
160
No College
58
College
98
Adv. Degree
157

Understand Kashi Consumer Behavior

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Kashi Basket Affinity & Size

brand
basket affinity
Horizon Organic 5.6x
Arnold 5.5x
General Mills Fiber One 5.5x
Chobani 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
432

Where is Kashi Purchased?

channels
index
Club
134
Dollar
9
Drug
36
Food
151
Gas & Convenience
8
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Almond Breeze 1.5x
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
72
Credit
134
Debit
89
Food Stamps
56

When is Kashi Purchased?

day of week
Sun
18.7%
Mon
14.1%
Tue
12.3%
Wed
11.9%
Thu
11.8%
Fri
13.8%
Sat
17.3%
time of day
Morning
14.6%
Noon
18.2%
Afternoon
34.3%
Evening
27.1%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kashi consumers purchase?

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Why do Kashi consumers try new brands?

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Where do Kashi consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kashi Target Market

Arrow and target

Who actually buys Kashi? Do these consumers match the intended target market of Kashi?

Thought bubble

What motivates the target market to purchase Kashi?

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What other target market should Kashi look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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