Kaukauna Consumer Insights

Who buys Kaukauna?

A Kaukauna consumer is generally very high income, Caucasian, and senior age. Kaukauna consumers are more likely to purchase Kaukauna during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Nabisco Ritz also tend to be purchased in the same trip. See sample consumer insights data below.

Kaukauna Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kaukauna Consumer Demographics

demographic
index
Female
99
Male
108
<24
72
25-34
78
35-44
101
45-54
107
55-64
126
65+
201
African American
39
Asian
34
Caucasian
118
Hispanic
39
demographic
index
Has Kids
89
No Kids
124
- $20k
72
$20k-40k
104
$40k-60k
99
$60k-80k
99
$80k-100k
110
$100k-125k
90
$125k +
115
No College
75
College
104
Adv. Degree
108

Understand Kaukauna Consumer Behavior

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Kaukauna Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 12.2x
Nabisco Triscuit 11.3x
Nabisco Ritz 9.3x
Keebler 7.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
448

Where is Kaukauna Purchased?

channels
index
Drug
50
Food
124
Gas & Convenience
3
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.6x
Sunbeam 1.6x
Taylor Farms 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
135
Credit
86
Debit
98
Food Stamps
96

When is Kaukauna Purchased?

day of week
Sun
18.0%
Mon
12.2%
Tue
12.4%
Wed
13.4%
Thu
10.5%
Fri
14.8%
Sat
18.6%
time of day
Morning
14.1%
Noon
16.7%
Afternoon
36.5%
Evening
25.8%
Late
6.9%

About Our Kaukauna Consumer Insights

How do we know who buys Kaukauna? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kaukauna consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.