Kaytee Consumer Insights

Who buys Kaytee?

A Kaytee consumer is generally very high income, Caucasian, and upper middle age. Kaytee consumers are more likely to purchase Kaytee during larger pantry stocking trips. Brands such as Archer Farms, Purina Friskies, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Kaytee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.32
% of Basket $ (median)
13.7%
Total Basket $ (median)
$53.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kaytee Consumer Demographics

demographic
index
Female
101
Male
90
<24
112
25-34
79
35-44
98
45-54
124
55-64
114
65+
109
African American
25
Asian
65
Caucasian
112
Hispanic
70
demographic
index
Has Kids
100
No Kids
101
- $20k
92
$20k-40k
92
$40k-60k
89
$60k-80k
99
$80k-100k
107
$100k-125k
112
$125k +
116
No College
88
College
102
Adv. Degree
105

Understand Kaytee Consumer Behavior

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Kaytee Basket Affinity & Size

brand
basket affinity
Archer Farms 9.5x
Purina Friskies 6.9x
Febreze 5.4x
Dannon Danimals 4.9x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
282

Where is Kaytee Purchased?

channels
index
Club
9
Dollar
0
Drug
12
Food
32
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.5x
YoCrunch 1.5x
Marlboro 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
120
Credit
105
Debit
95
Food Stamps
21

When is Kaytee Purchased?

day of week
Sun
16.9%
Mon
11.8%
Tue
12.1%
Wed
12.0%
Thu
12.7%
Fri
15.7%
Sat
18.7%
time of day
Morning
14.6%
Noon
17.4%
Afternoon
37.4%
Evening
25.4%
Late
5.3%

Get More Kaytee Data

Contact us for the latest Kaytee consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kaytee consumers switch to?

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Why do consumers stop buying Kaytee products?

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Which retailers do Kaytee shoppers prefer to shop at?

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What motivates consumers to try Kaytee products?

Research the Kaytee Target Market

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Who actually buys Kaytee? Do these consumers match the intended target market of Kaytee?

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What motivates the target market to buy Kaytee?

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What other target market should Kaytee look at?

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Which other brands have a similar target market?

About Our Kaytee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.