KC Masterpiece Consumer Insights

Who buys KC Masterpiece? KC Masterpiece consumers are generally lower income, African American, and older age. KC Masterpiece consumers are more likely to purchase KC Masterpiece during larger pantry stocking trips. Brands such as Vlasic, Sweet Baby Ray's, and Bush's Best also tend to be purchased in the same trip. Sample consumer insights data below.

KC Masterpiece Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.1%
Total Basket $ (median)
$79.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

KC Masterpiece Consumer Demographics

demographic
index
Female
100
Male
100
<24
95
25-34
100
35-44
99
45-54
101
55-64
106
65+
93
African American
137
Asian
71
Caucasian
103
Hispanic
78
demographic
index
Has Kids
103
No Kids
94
- $20k
107
$20k-40k
107
$40k-60k
103
$60k-80k
102
$80k-100k
102
$100k-125k
98
$125k +
76
No College
113
College
100
Adv. Degree
83

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KC Masterpiece Basket Affinity & Size

brand
basket affinity
Vlasic 5.2x
Sweet Baby Ray's 4.8x
Bush's Best 4.6x
French's 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
469

Where is KC Masterpiece Purchased?

channels
index
Beauty
2216
Club
102
Dollar
4
Drug
5
Food
107
Gas & Convenience
23
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Farmers Market 1.4x
Red Baron 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
104
Credit
93
Debit
100
Food Stamps
152

When is KC Masterpiece Purchased?

day of week
Sun
17.7%
Mon
12.2%
Tue
10.8%
Wed
12.0%
Thu
11.9%
Fri
15.4%
Sat
20.1%
time of day
Morning
14.7%
Noon
17.9%
Afternoon
36.3%
Evening
25.7%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do KC Masterpiece consumers purchase?

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Why do KC Masterpiece consumers try new brands?

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Where do KC Masterpiece consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the KC Masterpiece Target Market

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Who actually buys KC Masterpiece? Do these consumers match the intended target market of KC Masterpiece?

Thought bubble

What motivates the target market to purchase KC Masterpiece?

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What other target market should KC Masterpiece look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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