KC Masterpiece Consumer Insights

Who buys KC Masterpiece?

A KC Masterpiece consumer is generally lower income, African American, and older age. KC Masterpiece consumers are more likely to purchase KC Masterpiece during larger pantry stocking trips. Brands such as Vlasic, Sweet Baby Ray's, and Bush's Best also tend to be purchased in the same trip. See sample consumer insights data below.

KC Masterpiece Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.1%
Total Basket $ (median)
$79.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

KC Masterpiece Consumer Demographics

demographic
index
Female
100
Male
100
<24
95
25-34
100
35-44
99
45-54
101
55-64
106
65+
93
African American
137
Asian
71
Caucasian
103
Hispanic
78
demographic
index
Has Kids
103
No Kids
94
- $20k
107
$20k-40k
107
$40k-60k
103
$60k-80k
102
$80k-100k
102
$100k-125k
98
$125k +
76
No College
113
College
100
Adv. Degree
83

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KC Masterpiece Basket Affinity & Size

brand
basket affinity
Vlasic 5.2x
Sweet Baby Ray's 4.8x
Bush's Best 4.6x
French's 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
469

Where is KC Masterpiece Purchased?

channels
index
Beauty
2216
Club
102
Dollar
4
Drug
5
Food
107
Gas & Convenience
23
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Farmers Market 1.4x
Red Baron 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
104
Credit
93
Debit
100
Food Stamps
152

When is KC Masterpiece Purchased?

day of week
Sun
17.7%
Mon
12.2%
Tue
10.8%
Wed
12.0%
Thu
11.9%
Fri
15.4%
Sat
20.1%
time of day
Morning
14.7%
Noon
17.9%
Afternoon
36.3%
Evening
25.7%
Late
5.4%

About Our KC Masterpiece Consumer Insights

How do we know who buys KC Masterpiece? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the KC Masterpiece consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.