Keebler Consumer Insights

Who buys Keebler?

A Keebler consumer is generally higher income, Caucasian, and lower middle age. Keebler consumers are more likely to purchase Keebler during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.6%
Total Basket $ (median)
$62.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Consumer Demographics

demographic
index
Female
101
Male
87
<24
74
25-34
84
35-44
109
45-54
107
55-64
101
65+
101
African American
94
Asian
58
Caucasian
108
Hispanic
78
demographic
index
Has Kids
107
No Kids
84
- $20k
84
$20k-40k
88
$40k-60k
98
$60k-80k
103
$80k-100k
107
$100k-125k
110
$125k +
108
No College
96
College
100
Adv. Degree
107

Understand Keebler Consumer Behavior

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Keebler Basket Affinity & Size

brand
basket affinity
Cool Whip 5.0x
Jello 3.9x
Nabisco 3.9x
Nabisco Triscuit 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
466

Where is Keebler Purchased?

channels
index
Beauty
0
Club
81
Dollar
85
Drug
30
Food
150
Gas & Convenience
31
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x
Hershey's Kisses 1.2x

How Did They Pay?

method
index
Cash
100
Credit
101
Debit
98
Food Stamps
121

When is Keebler Purchased?

day of week
Sun
17.7%
Mon
13.5%
Tue
12.4%
Wed
12.3%
Thu
12.2%
Fri
14.9%
Sat
16.9%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
34.0%
Evening
27.3%
Late
6.1%

About Our Keebler Consumer Insights

How do we know who buys Keebler? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keebler consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.