Keebler Animals Consumer Insights

Who buys Keebler Animals? Keebler Animals consumers are generally very high income, Caucasian, and lower middle age. Keebler Animals consumers are more likely to purchase Keebler Animals during larger pantry stocking trips. Brands such as Armour, YoCrunch, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Animals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.3%
Total Basket $ (median)
$64.08

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keebler Animals Consumer Demographics

demographic
index
Female
103
Male
73
<24
114
25-34
98
35-44
120
45-54
81
55-64
69
65+
39
African American
79
Asian
28
Caucasian
114
Hispanic
53
demographic
index
Has Kids
118
No Kids
59
- $20k
98
$20k-40k
87
$40k-60k
85
$60k-80k
105
$80k-100k
113
$100k-125k
108
$125k +
113
No College
96
College
101
Adv. Degree
99

Understand Keebler Animals Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Keebler Animals Basket Affinity & Size

brand
basket affinity
Armour 6.2x
YoCrunch 5.5x
Nabisco Triscuit 5.5x
Hunt's Snack Pack 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
446

Where is Keebler Animals Purchased?

channels
index
Club
1
Dollar
156
Drug
31
Food
82
Gas & Convenience
28
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
YoCrunch 1.9x
Totino's Pizza Rolls 1.8x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
92
Credit
97
Debit
102
Food Stamps
144

When is Keebler Animals Purchased?

day of week
Sun
16.9%
Mon
12.9%
Tue
11.0%
Wed
13.1%
Thu
15.9%
Fri
13.7%
Sat
16.5%
time of day
Morning
14.3%
Noon
17.2%
Afternoon
30.7%
Evening
31.5%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Keebler Animals consumers purchase?

check mark

Why do Keebler Animals consumers try new brands?

check mark

Where do Keebler Animals consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Animals Target Market

Arrow and target

Who actually buys Keebler Animals? Do these consumers match the intended target market of Keebler Animals?

Thought bubble

What motivates the target market to purchase Keebler Animals?

magnifying glass

What other target market should Keebler Animals look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us