Keebler Chips Deluxe Consumer Insights

Who buys Keebler Chips Deluxe? A Keebler Chips Deluxe consumer is generally median income, Caucasian, and older age. Keebler Chips Deluxe consumers are more likely to purchase Keebler Chips Deluxe during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Cheez-It, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Chips Deluxe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.75
% of Basket $ (median)
4.9%
Total Basket $ (median)
$55.99

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  • Recent demographic data

Keebler Chips Deluxe Consumer Demographics

demographic
index
Female
102
Male
82
<24
74
25-34
94
35-44
99
45-54
106
55-64
120
65+
91
African American
82
Asian
42
Caucasian
108
Hispanic
90
demographic
index
Has Kids
106
No Kids
86
- $20k
104
$20k-40k
97
$40k-60k
107
$60k-80k
110
$80k-100k
100
$100k-125k
100
$125k +
75
No College
119
College
99
Adv. Degree
82

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Keebler Chips Deluxe Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 4.6x
Cheez-It 4.2x
Totino's Pizza Rolls 4.2x
Hunt's Snack Pack 3.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
462

Where is Keebler Chips Deluxe Purchased?

channels
index
Club
1
Dollar
128
Drug
43
Food
177
Gas & Convenience
8
Mass
76
regions
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What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Hawaiian Punch 1.5x
Kelloggs Froot Loops 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
122
Credit
92
Debit
91
Food Stamps
151

When is Keebler Chips Deluxe Purchased?

day of week
Sun
17.6%
Mon
13.2%
Tue
12.5%
Wed
12.8%
Thu
13.0%
Fri
14.8%
Sat
16.1%
time of day
Morning
14.8%
Noon
16.5%
Afternoon
32.9%
Evening
28.8%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Chips Deluxe consumers purchase?

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Why do Keebler Chips Deluxe consumers try new brands?

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Where do Keebler Chips Deluxe consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Chips Deluxe Target Market

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Who actually buys Keebler Chips Deluxe? Do these consumers match the intended target market of Keebler Chips Deluxe?

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What motivates the target market to purchase Keebler Chips Deluxe?

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What other target market should Keebler Chips Deluxe look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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