Keebler Chips Deluxe Consumer Insights

Who buys Keebler Chips Deluxe?

A Keebler Chips Deluxe consumer is generally median income, Caucasian, and older age. Keebler Chips Deluxe consumers are more likely to purchase Keebler Chips Deluxe during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Cheez-It, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Chips Deluxe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.75
% of Basket $ (median)
4.9%
Total Basket $ (median)
$55.99

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Chips Deluxe Consumer Demographics

demographic
index
Female
102
Male
82
<24
74
25-34
94
35-44
99
45-54
106
55-64
120
65+
91
African American
82
Asian
42
Caucasian
108
Hispanic
90
demographic
index
Has Kids
106
No Kids
86
- $20k
104
$20k-40k
97
$40k-60k
107
$60k-80k
110
$80k-100k
100
$100k-125k
100
$125k +
75
No College
119
College
99
Adv. Degree
82

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Keebler Chips Deluxe Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 4.6x
Cheez-It 4.2x
Totino's Pizza Rolls 4.2x
Hunt's Snack Pack 3.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
462

Where is Keebler Chips Deluxe Purchased?

channels
index
Club
1
Dollar
128
Drug
43
Food
177
Gas & Convenience
8
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Hawaiian Punch 1.5x
Kelloggs Froot Loops 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
122
Credit
92
Debit
91
Food Stamps
151

When is Keebler Chips Deluxe Purchased?

day of week
Sun
17.6%
Mon
13.2%
Tue
12.5%
Wed
12.8%
Thu
13.0%
Fri
14.8%
Sat
16.1%
time of day
Morning
14.8%
Noon
16.5%
Afternoon
32.9%
Evening
28.8%
Late
7.0%

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Find Answers to Questions

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Which brands do Keebler Chips Deluxe consumers switch to?

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Why do consumers stop buying Keebler Chips Deluxe products?

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Which retailers do Keebler Chips Deluxe shoppers prefer to shop at?

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What motivates consumers to try Keebler Chips Deluxe products?

Research the Keebler Chips Deluxe Target Market

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Who actually buys Keebler Chips Deluxe? Do these consumers match the intended target market of Keebler Chips Deluxe?

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What motivates the target market to buy Keebler Chips Deluxe?

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What other target market should Keebler Chips Deluxe look at?

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Which other brands have a similar target market?

About Our Keebler Chips Deluxe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.