Keebler Club Consumer Insights

Who buys Keebler Club? A Keebler Club consumer is generally very high income, African American, and senior age. Keebler Club consumers are more likely to purchase Keebler Club during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Cheez-It, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Club Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$65.61

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Keebler Club Consumer Demographics

demographic
index
Female
101
Male
90
<24
63
25-34
80
35-44
104
45-54
109
55-64
123
65+
145
African American
116
Asian
75
Caucasian
102
Hispanic
102
demographic
index
Has Kids
102
No Kids
96
- $20k
76
$20k-40k
87
$40k-60k
94
$60k-80k
106
$80k-100k
110
$100k-125k
109
$125k +
114
No College
88
College
102
Adv. Degree
103

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Keebler Club Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 4.9x
Cheez-It 4.3x
Nabisco Triscuit 4.2x
Nabisco Ritz 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
447

Where is Keebler Club Purchased?

channels
index
Club
113
Dollar
13
Drug
32
Food
193
Gas & Convenience
45
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Smart Balance 1.4x
YoCrunch 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
99
Credit
106
Debit
93
Food Stamps
121

When is Keebler Club Purchased?

day of week
Sun
16.7%
Mon
13.7%
Tue
13.1%
Wed
12.5%
Thu
12.4%
Fri
14.4%
Sat
17.1%
time of day
Morning
15.9%
Noon
18.5%
Afternoon
34.4%
Evening
26.2%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Club consumers purchase?

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Why do Keebler Club consumers try new brands?

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Where do Keebler Club consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Club Target Market

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Who actually buys Keebler Club? Do these consumers match the intended target market of Keebler Club?

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What motivates the target market to purchase Keebler Club?

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What other target market should Keebler Club look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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