Keebler Club Consumer Insights

Who buys Keebler Club?

A Keebler Club consumer is generally very high income, African American, and senior age. Keebler Club consumers are more likely to purchase Keebler Club during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Cheez-It, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Club Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$65.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Club Consumer Demographics

demographic
index
Female
101
Male
90
<24
63
25-34
80
35-44
104
45-54
109
55-64
123
65+
145
African American
116
Asian
75
Caucasian
102
Hispanic
102
demographic
index
Has Kids
102
No Kids
96
- $20k
76
$20k-40k
87
$40k-60k
94
$60k-80k
106
$80k-100k
110
$100k-125k
109
$125k +
114
No College
88
College
102
Adv. Degree
103

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Keebler Club Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 4.9x
Cheez-It 4.3x
Nabisco Triscuit 4.2x
Nabisco Ritz 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
447

Where is Keebler Club Purchased?

channels
index
Club
113
Dollar
13
Drug
32
Food
193
Gas & Convenience
45
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Smart Balance 1.4x
YoCrunch 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
99
Credit
106
Debit
93
Food Stamps
121

When is Keebler Club Purchased?

day of week
Sun
16.7%
Mon
13.7%
Tue
13.1%
Wed
12.5%
Thu
12.4%
Fri
14.4%
Sat
17.1%
time of day
Morning
15.9%
Noon
18.5%
Afternoon
34.4%
Evening
26.2%
Late
5.0%

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Find Answers to Questions

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Which brands do Keebler Club consumers switch to?

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Why do consumers stop buying Keebler Club products?

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Which retailers do Keebler Club shoppers prefer to shop at?

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What motivates consumers to try Keebler Club products?

Research the Keebler Club Target Market

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Who actually buys Keebler Club? Do these consumers match the intended target market of Keebler Club?

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What motivates the target market to buy Keebler Club?

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What other target market should Keebler Club look at?

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Which other brands have a similar target market?

About Our Keebler Club Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.