Keebler EL Fudge Consumer Insights

Who buys Keebler EL Fudge?

A Keebler EL Fudge consumer is generally slightly higher income, Caucasian, and older age. Keebler EL Fudge consumers are more likely to purchase Keebler EL Fudge during larger pantry stocking trips. Brands such as Entenmann's, Kelloggs Pop Tarts, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler EL Fudge Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler EL Fudge Consumer Demographics

demographic
index
Female
102
Male
80
<24
90
25-34
117
35-44
86
45-54
97
55-64
122
65+
118
African American
46
Asian
23
Caucasian
117
Hispanic
60
demographic
index
Has Kids
103
No Kids
94
- $20k
88
$20k-40k
93
$40k-60k
93
$60k-80k
113
$80k-100k
125
$100k-125k
98
$125k +
82
No College
105
College
98
Adv. Degree
104

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Keebler EL Fudge Basket Affinity & Size

brand
basket affinity
Entenmann's 5.5x
Kelloggs Pop Tarts 5.1x
Nabisco Chips Ahoy! 5.1x
Perdue 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
460

Where is Keebler EL Fudge Purchased?

channels
index
Club
2
Dollar
131
Drug
23
Food
187
Gas & Convenience
13
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Utz 1.6x
YoCrunch 1.6x
Hershey's Kisses 1.5x

How Did They Pay?

method
index
Cash
120
Credit
103
Debit
86
Food Stamps
111

When is Keebler EL Fudge Purchased?

day of week
Sun
16.4%
Mon
13.4%
Tue
10.9%
Wed
12.2%
Thu
14.3%
Fri
15.7%
Sat
17.0%
time of day
Morning
15.2%
Noon
15.6%
Afternoon
32.0%
Evening
30.3%
Late
6.9%

About Our Keebler EL Fudge Consumer Insights

How do we know who buys Keebler EL Fudge? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keebler EL Fudge consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.