Keebler Fudge Shoppe Consumer Insights

Who buys Keebler Fudge Shoppe?

A Keebler Fudge Shoppe consumer is generally median income, Caucasian, and older age. Keebler Fudge Shoppe consumers are more likely to purchase Keebler Fudge Shoppe during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Cheez-It, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Fudge Shoppe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.7%
Total Basket $ (median)
$53.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Fudge Shoppe Consumer Demographics

demographic
index
Female
102
Male
83
<24
83
25-34
88
35-44
105
45-54
108
55-64
108
65+
94
African American
90
Asian
61
Caucasian
107
Hispanic
84
demographic
index
Has Kids
107
No Kids
85
- $20k
99
$20k-40k
96
$40k-60k
100
$60k-80k
110
$80k-100k
103
$100k-125k
100
$125k +
89
No College
106
College
99
Adv. Degree
96

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Keebler Fudge Shoppe Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 5.1x
Cheez-It 5.0x
Kelloggs Pop Tarts 4.5x
Hunt's Snack Pack 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
430

Where is Keebler Fudge Shoppe Purchased?

channels
index
Club
58
Dollar
248
Drug
46
Food
152
Gas & Convenience
17
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.5x
Hawaiian Punch 1.4x
Kelloggs Froot Loops 1.4x
Hostess 1.4x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
91
Food Stamps
148

When is Keebler Fudge Shoppe Purchased?

day of week
Sun
16.6%
Mon
12.8%
Tue
12.2%
Wed
13.0%
Thu
12.4%
Fri
15.2%
Sat
17.7%
time of day
Morning
14.4%
Noon
15.5%
Afternoon
34.3%
Evening
29.3%
Late
6.5%

Get More Keebler Fudge Shoppe Data

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Find Answers to Questions

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Which brands do Keebler Fudge Shoppe consumers switch to?

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Why do consumers stop buying Keebler Fudge Shoppe products?

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Which retailers do Keebler Fudge Shoppe shoppers prefer to shop at?

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What motivates consumers to try Keebler Fudge Shoppe products?

Research the Keebler Fudge Shoppe Target Market

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Who actually buys Keebler Fudge Shoppe? Do these consumers match the intended target market of Keebler Fudge Shoppe?

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What motivates the target market to buy Keebler Fudge Shoppe?

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What other target market should Keebler Fudge Shoppe look at?

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Which other brands have a similar target market?

About Our Keebler Fudge Shoppe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.