Keebler Grahams Consumer Insights

Who buys Keebler Grahams?

A Keebler Grahams consumer is generally slightly higher income, Caucasian, and lower middle age. Keebler Grahams consumers are more likely to purchase Keebler Grahams during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Kraft Philadelphia also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Grahams Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Grahams Consumer Demographics

demographic
index
Female
102
Male
76
<24
72
25-34
86
35-44
126
45-54
84
55-64
79
65+
76
African American
80
Asian
47
Caucasian
110
Hispanic
77
demographic
index
Has Kids
115
No Kids
66
- $20k
85
$20k-40k
80
$40k-60k
88
$60k-80k
97
$80k-100k
122
$100k-125k
122
$125k +
117
No College
82
College
102
Adv. Degree
110

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Keebler Grahams Basket Affinity & Size

brand
basket affinity
Cool Whip 8.5x
Jello 7.7x
Kraft Philadelphia 6.3x
Nestle 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
483

Where is Keebler Grahams Purchased?

channels
index
Dollar
312
Drug
19
Food
80
Gas & Convenience
4
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.5x
Dannon Danimals 1.5x
Yoplait Light 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
91
Credit
100
Debit
101
Food Stamps
134

When is Keebler Grahams Purchased?

day of week
Sun
15.5%
Mon
13.5%
Tue
13.3%
Wed
12.9%
Thu
12.1%
Fri
15.8%
Sat
17.0%
time of day
Morning
15.5%
Noon
16.9%
Afternoon
34.0%
Evening
27.0%
Late
6.7%

About Our Keebler Grahams Consumer Insights

How do we know who buys Keebler Grahams? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keebler Grahams consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.