Keebler Right Bites Consumer Insights

Who buys Keebler Right Bites? A Keebler Right Bites consumer is generally very high income, Hispanic, and older age. Keebler Right Bites consumers are more likely to purchase Keebler Right Bites during larger pantry stocking trips. Brands such as Kelloggs Special K, Dannon Danimals, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Right Bites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$73.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keebler Right Bites Consumer Demographics

demographic
index
Female
103
Male
67
<24
66
25-34
72
35-44
114
45-54
109
55-64
118
65+
89
African American
89
Asian
56
Caucasian
104
Hispanic
110
demographic
index
Has Kids
108
No Kids
82
- $20k
56
$20k-40k
69
$40k-60k
78
$60k-80k
98
$80k-100k
95
$100k-125k
145
$125k +
172
No College
83
College
103
Adv. Degree
106

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Keebler Right Bites Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 9.1x
Dannon Danimals 7.0x
Quaker Chewy 6.8x
Mott's 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
520

Where is Keebler Right Bites Purchased?

channels
index
Club
111
Dollar
28
Drug
13
Food
130
Gas & Convenience
1
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.8x
Weight Watchers Smart Ones 1.8x
Dannon Danimals 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
86
Credit
94
Debit
116
Food Stamps
80

When is Keebler Right Bites Purchased?

day of week
Sun
22.4%
Mon
15.8%
Tue
12.0%
Wed
11.4%
Thu
10.5%
Fri
12.7%
Sat
15.1%
time of day
Morning
16.7%
Noon
18.1%
Afternoon
31.8%
Evening
27.5%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Right Bites consumers purchase?

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Why do Keebler Right Bites consumers try new brands?

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Where do Keebler Right Bites consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Right Bites Target Market

Arrow and target

Who actually buys Keebler Right Bites? Do these consumers match the intended target market of Keebler Right Bites?

Thought bubble

What motivates the target market to purchase Keebler Right Bites?

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What other target market should Keebler Right Bites look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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