Keebler Right Bites Consumer Insights

Who buys Keebler Right Bites?

A Keebler Right Bites consumer is generally very high income, Hispanic, and older age. Keebler Right Bites consumers are more likely to purchase Keebler Right Bites during larger pantry stocking trips. Brands such as Kelloggs Special K, Dannon Danimals, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Right Bites Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$73.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Right Bites Consumer Demographics

demographic
index
Female
103
Male
67
<24
66
25-34
72
35-44
114
45-54
109
55-64
118
65+
89
African American
89
Asian
56
Caucasian
104
Hispanic
110
demographic
index
Has Kids
108
No Kids
82
- $20k
56
$20k-40k
69
$40k-60k
78
$60k-80k
98
$80k-100k
95
$100k-125k
145
$125k +
172
No College
83
College
103
Adv. Degree
106

Understand Keebler Right Bites Consumer Behavior

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Keebler Right Bites Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 9.1x
Dannon Danimals 7.0x
Quaker Chewy 6.8x
Mott's 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
520

Where is Keebler Right Bites Purchased?

channels
index
Club
111
Dollar
28
Drug
13
Food
130
Gas & Convenience
1
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.8x
Weight Watchers Smart Ones 1.8x
Dannon Danimals 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
86
Credit
94
Debit
116
Food Stamps
80

When is Keebler Right Bites Purchased?

day of week
Sun
22.4%
Mon
15.8%
Tue
12.0%
Wed
11.4%
Thu
10.5%
Fri
12.7%
Sat
15.1%
time of day
Morning
16.7%
Noon
18.1%
Afternoon
31.8%
Evening
27.5%
Late
5.9%

Get More Keebler Right Bites Data

Contact us for the latest Keebler Right Bites consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Keebler Right Bites consumers switch to?

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Why do consumers stop buying Keebler Right Bites products?

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Which retailers do Keebler Right Bites shoppers prefer to shop at?

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What motivates consumers to try Keebler Right Bites products?

Research the Keebler Right Bites Target Market

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Who actually buys Keebler Right Bites? Do these consumers match the intended target market of Keebler Right Bites?

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What motivates the target market to buy Keebler Right Bites?

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What other target market should Keebler Right Bites look at?

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Which other brands have a similar target market?

About Our Keebler Right Bites Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.