Keebler Sandies Consumer Insights

Who buys Keebler Sandies?

A Keebler Sandies consumer is generally very low income, African American, and senior age. Keebler Sandies consumers are more likely to purchase Keebler Sandies during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Yoplait Light, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Sandies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Sandies Consumer Demographics

demographic
index
Female
100
Male
100
<24
99
25-34
75
35-44
79
45-54
121
55-64
195
65+
211
African American
133
Asian
75
Caucasian
97
Hispanic
128
demographic
index
Has Kids
81
No Kids
144
- $20k
124
$20k-40k
103
$40k-60k
113
$60k-80k
107
$80k-100k
86
$100k-125k
101
$125k +
64
No College
123
College
98
Adv. Degree
82

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Keebler Sandies Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 5.8x
Yoplait Light 3.9x
Sunbeam 3.8x
Hunt's Snack Pack 3.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
443

Where is Keebler Sandies Purchased?

channels
index
Club
1
Dollar
139
Drug
59
Food
162
Gas & Convenience
9
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Maxwell House 1.5x
Marie Callender's 1.5x
Duncan Hines 1.4x

How Did They Pay?

method
index
Cash
131
Credit
90
Debit
91
Food Stamps
129

When is Keebler Sandies Purchased?

day of week
Sun
15.0%
Mon
12.5%
Tue
12.5%
Wed
13.0%
Thu
12.9%
Fri
14.8%
Sat
19.2%
time of day
Morning
13.3%
Noon
17.3%
Afternoon
35.8%
Evening
27.0%
Late
6.6%

About Our Keebler Sandies Consumer Insights

How do we know who buys Keebler Sandies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keebler Sandies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.