Keebler Sandies Consumer Insights

Who buys Keebler Sandies? A Keebler Sandies consumer is generally very low income, African American, and senior age. Keebler Sandies consumers are more likely to purchase Keebler Sandies during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Yoplait Light, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Sandies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.14

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keebler Sandies Consumer Demographics

demographic
index
Female
100
Male
100
<24
99
25-34
75
35-44
79
45-54
121
55-64
195
65+
211
African American
133
Asian
75
Caucasian
97
Hispanic
128
demographic
index
Has Kids
81
No Kids
144
- $20k
124
$20k-40k
103
$40k-60k
113
$60k-80k
107
$80k-100k
86
$100k-125k
101
$125k +
64
No College
123
College
98
Adv. Degree
82

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Keebler Sandies Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 5.8x
Yoplait Light 3.9x
Sunbeam 3.8x
Hunt's Snack Pack 3.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
443

Where is Keebler Sandies Purchased?

channels
index
Club
1
Dollar
139
Drug
59
Food
162
Gas & Convenience
9
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Maxwell House 1.5x
Marie Callender's 1.5x
Duncan Hines 1.4x

How Did They Pay?

method
index
Cash
131
Credit
90
Debit
91
Food Stamps
129

When is Keebler Sandies Purchased?

day of week
Sun
15.0%
Mon
12.5%
Tue
12.5%
Wed
13.0%
Thu
12.9%
Fri
14.8%
Sat
19.2%
time of day
Morning
13.3%
Noon
17.3%
Afternoon
35.8%
Evening
27.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Sandies consumers purchase?

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Why do Keebler Sandies consumers try new brands?

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Where do Keebler Sandies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Sandies Target Market

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Who actually buys Keebler Sandies? Do these consumers match the intended target market of Keebler Sandies?

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What motivates the target market to purchase Keebler Sandies?

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What other target market should Keebler Sandies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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