Keebler Soft Batch Consumer Insights

Who buys Keebler Soft Batch?

A Keebler Soft Batch consumer is generally lower income, African American, and lower middle age. Keebler Soft Batch consumers are more likely to purchase Keebler Soft Batch during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Chef Boyardee, and Pringles also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Soft Batch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$35.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Soft Batch Consumer Demographics

demographic
index
Female
101
Male
90
<24
105
25-34
109
35-44
119
45-54
56
55-64
93
65+
65
African American
152
Asian
59
Caucasian
102
Hispanic
88
demographic
index
Has Kids
109
No Kids
81
- $20k
126
$20k-40k
133
$40k-60k
119
$60k-80k
120
$80k-100k
62
$100k-125k
68
$125k +
50
No College
139
College
96
Adv. Degree
73

Understand Keebler Soft Batch Consumer Behavior

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Keebler Soft Batch Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 5.7x
Chef Boyardee 5.2x
Pringles 5.0x
Hawaiian Punch 4.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
330

Where is Keebler Soft Batch Purchased?

channels
index
Dollar
766
Drug
101
Food
123
Gas & Convenience
96
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Sunny Meadow 1.8x
Kelloggs Froot Loops 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
115
Credit
74
Debit
102
Food Stamps
229

When is Keebler Soft Batch Purchased?

day of week
Sun
14.5%
Mon
12.1%
Tue
12.7%
Wed
13.9%
Thu
13.0%
Fri
16.4%
Sat
17.3%
time of day
Morning
13.0%
Noon
18.0%
Afternoon
33.0%
Evening
28.4%
Late
7.5%

About Our Keebler Soft Batch Consumer Insights

How do we know who buys Keebler Soft Batch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keebler Soft Batch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.