Keebler Townhouse Consumer Insights

Who buys Keebler Townhouse? Keebler Townhouse consumers are generally slightly higher income, Caucasian, and senior age. Keebler Townhouse consumers are more likely to purchase Keebler Townhouse during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Wheat Thins, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Townhouse Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.1%
Total Basket $ (median)
$60.71

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  • Attitudinal surveys
  • Recent demographic data

Keebler Townhouse Consumer Demographics

demographic
index
Female
101
Male
86
<24
73
25-34
78
35-44
100
45-54
112
55-64
137
65+
150
African American
93
Asian
48
Caucasian
112
Hispanic
55
demographic
index
Has Kids
95
No Kids
110
- $20k
82
$20k-40k
94
$40k-60k
97
$60k-80k
103
$80k-100k
111
$100k-125k
105
$125k +
104
No College
99
College
98
Adv. Degree
111

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Keebler Townhouse Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 4.9x
Nabisco Wheat Thins 4.8x
Sabra 4.6x
Cheez-It 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
478

Where is Keebler Townhouse Purchased?

channels
index
Club
1
Dollar
74
Drug
19
Food
164
Gas & Convenience
9
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Birds Eye Steamfresh 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
106
Credit
102
Debit
93
Food Stamps
122

When is Keebler Townhouse Purchased?

day of week
Sun
17.2%
Mon
12.5%
Tue
11.8%
Wed
12.3%
Thu
13.0%
Fri
15.5%
Sat
17.7%
time of day
Morning
15.0%
Noon
18.1%
Afternoon
33.8%
Evening
26.6%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Townhouse consumers purchase?

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Why do Keebler Townhouse consumers try new brands?

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Where do Keebler Townhouse consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Townhouse Target Market

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Who actually buys Keebler Townhouse? Do these consumers match the intended target market of Keebler Townhouse?

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What motivates the target market to purchase Keebler Townhouse?

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What other target market should Keebler Townhouse look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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