Keebler Vienna Fingers Consumer Insights

Who buys Keebler Vienna Fingers? A Keebler Vienna Fingers consumer is generally very high income, Hispanic, and senior age. Keebler Vienna Fingers consumers are more likely to purchase Keebler Vienna Fingers during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Keebler Vienna Fingers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.8%
Total Basket $ (median)
$63.85

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  • Recent demographic data

Keebler Vienna Fingers Consumer Demographics

demographic
index
Female
103
Male
75
<24
49
25-34
56
35-44
109
45-54
128
55-64
135
65+
141
African American
97
Asian
30
Caucasian
102
Hispanic
128
demographic
index
Has Kids
104
No Kids
92
- $20k
95
$20k-40k
80
$40k-60k
93
$60k-80k
119
$80k-100k
87
$100k-125k
102
$125k +
127
No College
88
College
100
Adv. Degree
117

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Keebler Vienna Fingers Basket Affinity & Size

brand
basket affinity
Entenmann's 15.7x
Perdue 12.0x
Snyders Of Hanover 8.2x
Utz 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
483

Where is Keebler Vienna Fingers Purchased?

channels
index
Club
2
Dollar
8
Drug
1
Food
294
Gas & Convenience
23
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 2.8x
Perdue 2.5x
Goya 2.2x
Boars Head 2.1x

How Did They Pay?

method
index
Cash
96
Credit
112
Debit
87
Food Stamps
128

When is Keebler Vienna Fingers Purchased?

day of week
Sun
18.5%
Mon
12.0%
Tue
12.2%
Wed
13.1%
Thu
13.9%
Fri
13.7%
Sat
16.5%
time of day
Morning
17.2%
Noon
17.8%
Afternoon
34.6%
Evening
25.7%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keebler Vienna Fingers consumers purchase?

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Why do Keebler Vienna Fingers consumers try new brands?

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Where do Keebler Vienna Fingers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keebler Vienna Fingers Target Market

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Who actually buys Keebler Vienna Fingers? Do these consumers match the intended target market of Keebler Vienna Fingers?

Thought bubble

What motivates the target market to purchase Keebler Vienna Fingers?

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What other target market should Keebler Vienna Fingers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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