Keebler Zesta Consumer Insights

Who buys Keebler Zesta?

A Keebler Zesta consumer is generally median income, Caucasian, and senior age. Keebler Zesta consumers are more likely to purchase Keebler Zesta during larger pantry stocking trips. Brands such as Blue Bonnet, Jif, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Keebler Zesta Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.3%
Total Basket $ (median)
$68.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keebler Zesta Consumer Demographics

demographic
index
Female
101
Male
92
<24
74
25-34
66
35-44
92
45-54
124
55-64
169
65+
192
African American
40
Asian
13
Caucasian
122
Hispanic
28
demographic
index
Has Kids
87
No Kids
128
- $20k
80
$20k-40k
103
$40k-60k
108
$60k-80k
117
$80k-100k
116
$100k-125k
82
$125k +
70
No College
120
College
95
Adv. Degree
102

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Keebler Zesta Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.0x
Jif 5.4x
Libby's 4.7x
Charmin 4.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
495

Where is Keebler Zesta Purchased?

channels
index
Club
59
Dollar
6
Drug
10
Food
132
Gas & Convenience
11
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Armour 1.8x
Blue Bonnet 1.8x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
98
Credit
94
Debit
108
Food Stamps
111

When is Keebler Zesta Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
12.3%
Wed
12.8%
Thu
12.9%
Fri
15.5%
Sat
17.6%
time of day
Morning
13.2%
Noon
17.0%
Afternoon
36.3%
Evening
27.7%
Late
5.8%

About Our Keebler Zesta Consumer Insights

How do we know who buys Keebler Zesta? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keebler Zesta consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.