Keller's Consumer Insights

Who buys Keller's?

A Keller's consumer is generally very high income, Caucasian, and senior age. Keller's consumers are more likely to purchase Keller's during larger pantry stocking trips. Brands such as Utz, Entenmann's, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Keller's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
5.9%
Total Basket $ (median)
$76.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keller's Consumer Demographics

demographic
index
Female
100
Male
100
<24
58
25-34
56
35-44
98
45-54
143
55-64
145
65+
160
African American
74
Asian
39
Caucasian
119
Hispanic
13
demographic
index
Has Kids
98
No Kids
104
- $20k
42
$20k-40k
68
$40k-60k
77
$60k-80k
119
$80k-100k
122
$100k-125k
109
$125k +
156
No College
116
College
90
Adv. Degree
132

Understand Keller's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Keller's Basket Affinity & Size

brand
basket affinity
Utz 14.7x
Entenmann's 9.8x
Perdue 9.3x
Hellmann's 8.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
495

Where is Keller's Purchased?

channels
index
Club
4
Dollar
2
Drug
2
Food
268
Gas & Convenience
2
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.2x
Perdue 3.0x
Smart Balance 2.6x
Entenmann's 2.5x

How Did They Pay?

method
index
Cash
222
Credit
78
Debit
63
Food Stamps
41

When is Keller's Purchased?

day of week
Sun
22.5%
Mon
12.4%
Tue
10.6%
Wed
11.2%
Thu
11.0%
Fri
14.6%
Sat
17.8%
time of day
Morning
16.2%
Noon
18.2%
Afternoon
36.1%
Evening
23.1%
Late
6.4%

About Our Keller's Consumer Insights

How do we know who buys Keller's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keller's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.