Kellogg's Consumer Insights

Who buys Kellogg's?

A Kellogg's consumer is generally higher income, African American, and lower middle age. Kellogg's consumers are more likely to purchase Kellogg's during larger pantry stocking trips. Brands such as Quaker Chewy, Dannon Danimals, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Kellogg's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
4.8%
Total Basket $ (median)
$66.81

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kellogg's Consumer Demographics

demographic
index
Female
101
Male
92
<24
88
25-34
91
35-44
110
45-54
103
55-64
82
65+
76
African American
106
Asian
68
Caucasian
103
Hispanic
99
demographic
index
Has Kids
111
No Kids
76
- $20k
87
$20k-40k
93
$40k-60k
97
$60k-80k
102
$80k-100k
106
$100k-125k
106
$125k +
106
No College
94
College
100
Adv. Degree
106

Understand Kellogg's Consumer Behavior

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Kellogg's Basket Affinity & Size

brand
basket affinity
Quaker Chewy 5.2x
Dannon Danimals 4.4x
Yoplait Go-Gurt 4.3x
Cinnamon Toast Crunch 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
471

Where is Kellogg's Purchased?

channels
index
Beauty
0
Club
101
Dollar
67
Drug
45
Food
133
Gas & Convenience
17
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.3x
Dannon Danimals 1.3x
YoCrunch 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
92
Credit
98
Debit
99
Food Stamps
155

When is Kellogg's Purchased?

day of week
Sun
18.7%
Mon
13.8%
Tue
12.4%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
17.0%
time of day
Morning
15.1%
Noon
16.7%
Afternoon
33.7%
Evening
27.9%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kellogg's consumers purchase?

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Why do Kellogg's consumers try new brands?

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Where do Kellogg's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kellogg's Target Market

Arrow and target

Who actually buys Kellogg's? Do these consumers match the intended target market of Kellogg's?

Thought bubble

What motivates the target market to purchase Kellogg's?

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What other target market should Kellogg's look at?

venn diagram

Which other brands have a similar target market?

About Our Kellogg's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.