Kellogg's Consumer Insights

Who buys Kellogg's?

A Kellogg's consumer is generally higher income, African American, and lower middle age. Kellogg's consumers are more likely to purchase Kellogg's during larger pantry stocking trips. Brands such as Quaker Chewy, Dannon Danimals, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Kellogg's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
4.8%
Total Basket $ (median)
$66.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kellogg's Consumer Demographics

demographic
index
Female
101
Male
92
<24
88
25-34
91
35-44
110
45-54
103
55-64
82
65+
76
African American
106
Asian
68
Caucasian
103
Hispanic
99
demographic
index
Has Kids
111
No Kids
76
- $20k
87
$20k-40k
93
$40k-60k
97
$60k-80k
102
$80k-100k
106
$100k-125k
106
$125k +
106
No College
94
College
100
Adv. Degree
106

Understand Kellogg's Consumer Behavior

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Kellogg's Basket Affinity & Size

brand
basket affinity
Quaker Chewy 5.2x
Dannon Danimals 4.4x
Yoplait Go-Gurt 4.3x
Cinnamon Toast Crunch 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
471

Where is Kellogg's Purchased?

channels
index
Beauty
0
Club
101
Dollar
67
Drug
45
Food
133
Gas & Convenience
17
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.3x
Dannon Danimals 1.3x
YoCrunch 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
92
Credit
98
Debit
99
Food Stamps
155

When is Kellogg's Purchased?

day of week
Sun
18.7%
Mon
13.8%
Tue
12.4%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
17.0%
time of day
Morning
15.1%
Noon
16.7%
Afternoon
33.7%
Evening
27.9%
Late
6.6%

About Our Kellogg's Consumer Insights

How do we know who buys Kellogg's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kellogg's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.