Kellogg's Corn Pops Consumer Insights

Who buys Kellogg's Corn Pops?

A Kellogg's Corn Pops consumer is generally very low income, African American, and lower middle age. Kellogg's Corn Pops consumers are more likely to purchase Kellogg's Corn Pops during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Kellogg's Corn Pops Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.34
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kellogg's Corn Pops Consumer Demographics

demographic
index
Female
101
Male
89
<24
85
25-34
104
35-44
110
45-54
96
55-64
70
65+
55
African American
184
Asian
98
Caucasian
90
Hispanic
146
demographic
index
Has Kids
110
No Kids
77
- $20k
114
$20k-40k
113
$40k-60k
111
$60k-80k
99
$80k-100k
95
$100k-125k
87
$125k +
75
No College
112
College
99
Adv. Degree
90

Understand Kellogg's Corn Pops Consumer Behavior

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Kellogg's Corn Pops Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
449

Where is Kellogg's Corn Pops Purchased?

channels
index
Club
3
Dollar
93
Drug
108
Food
160
Gas & Convenience
9
Mass
81
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.8x
Kelloggs Froot Loops 1.8x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Mini Wheat 1.6x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
92
Food Stamps
206

When is Kellogg's Corn Pops Purchased?

day of week
Sun
18.3%
Mon
13.9%
Tue
12.3%
Wed
12.5%
Thu
12.0%
Fri
14.6%
Sat
16.6%
time of day
Morning
14.3%
Noon
14.5%
Afternoon
32.1%
Evening
30.3%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kellogg's Corn Pops consumers purchase?

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Why do Kellogg's Corn Pops consumers try new brands?

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Where do Kellogg's Corn Pops consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kellogg's Corn Pops Target Market

Arrow and target

Who actually buys Kellogg's Corn Pops? Do these consumers match the intended target market of Kellogg's Corn Pops?

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What motivates the target market to purchase Kellogg's Corn Pops?

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What other target market should Kellogg's Corn Pops look at?

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Which other brands have a similar target market?

About Our Kellogg's Corn Pops Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.