Kellogg's Corn Pops Consumer Insights

Who buys Kellogg's Corn Pops?

A Kellogg's Corn Pops consumer is generally very low income, African American, and lower middle age. Kellogg's Corn Pops consumers are more likely to purchase Kellogg's Corn Pops during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Kellogg's Corn Pops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.34
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kellogg's Corn Pops Consumer Demographics

demographic
index
Female
101
Male
89
<24
85
25-34
104
35-44
110
45-54
96
55-64
70
65+
55
African American
184
Asian
98
Caucasian
90
Hispanic
146
demographic
index
Has Kids
110
No Kids
77
- $20k
114
$20k-40k
113
$40k-60k
111
$60k-80k
99
$80k-100k
95
$100k-125k
87
$125k +
75
No College
112
College
99
Adv. Degree
90

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Kellogg's Corn Pops Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
449

Where is Kellogg's Corn Pops Purchased?

channels
index
Club
3
Dollar
93
Drug
108
Food
160
Gas & Convenience
9
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.8x
Kelloggs Froot Loops 1.8x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Mini Wheat 1.6x

How Did They Pay?

method
index
Cash
121
Credit
84
Debit
92
Food Stamps
206

When is Kellogg's Corn Pops Purchased?

day of week
Sun
18.3%
Mon
13.9%
Tue
12.3%
Wed
12.5%
Thu
12.0%
Fri
14.6%
Sat
16.6%
time of day
Morning
14.3%
Noon
14.5%
Afternoon
32.1%
Evening
30.3%
Late
8.8%

About Our Kellogg's Corn Pops Consumer Insights

How do we know who buys Kellogg's Corn Pops? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kellogg's Corn Pops consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.