Kelloggs Disney Frozen Consumer Insights

Who buys Kelloggs Disney Frozen? A Kelloggs Disney Frozen consumer is generally very low income, Hispanic, and young adult age. Kelloggs Disney Frozen consumers are more likely to purchase Kelloggs Disney Frozen during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Mini Wheat, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Disney Frozen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.9%
Total Basket $ (median)
$76.33

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  • Recent demographic data

Kelloggs Disney Frozen Consumer Demographics

demographic
index
Female
104
Male
63
<24
77
25-34
137
35-44
116
45-54
54
55-64
43
65+
31
African American
77
Asian
63
Caucasian
105
Hispanic
107
demographic
index
Has Kids
129
No Kids
34
- $20k
133
$20k-40k
96
$40k-60k
100
$60k-80k
99
$80k-100k
107
$100k-125k
85
$125k +
93
No College
92
College
104
Adv. Degree
90

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Kelloggs Disney Frozen Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
495

Where is Kelloggs Disney Frozen Purchased?

channels
index
Club
0
Dollar
25
Drug
55
Food
44
Mass
177
regions
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What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Kelloggs Froot Loops 1.8x
General Mills Lucky Charms 1.7x
Yoplait Go-Gurt 1.7x

How Did They Pay?

method
index
Cash
81
Credit
84
Debit
102
Food Stamps
259

When is Kelloggs Disney Frozen Purchased?

day of week
Sun
17.0%
Mon
12.4%
Tue
11.4%
Wed
11.8%
Thu
12.7%
Fri
17.3%
Sat
17.4%
time of day
Morning
14.1%
Noon
16.0%
Afternoon
34.8%
Evening
29.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Disney Frozen consumers purchase?

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Why do Kelloggs Disney Frozen consumers try new brands?

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Where do Kelloggs Disney Frozen consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Disney Frozen Target Market

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Who actually buys Kelloggs Disney Frozen? Do these consumers match the intended target market of Kelloggs Disney Frozen?

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What motivates the target market to purchase Kelloggs Disney Frozen?

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What other target market should Kelloggs Disney Frozen look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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