Kelloggs Froot Loops Consumer Insights

Who buys Kelloggs Froot Loops?

A Kelloggs Froot Loops consumer is generally lower income, African American, and lower middle age. Kelloggs Froot Loops consumers are more likely to purchase Kelloggs Froot Loops during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, General Mills Lucky Charms, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Froot Loops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.68

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Froot Loops Consumer Demographics

demographic
index
Female
102
Male
84
<24
80
25-34
106
35-44
117
45-54
90
55-64
52
65+
38
African American
170
Asian
70
Caucasian
96
Hispanic
133
demographic
index
Has Kids
119
No Kids
56
- $20k
101
$20k-40k
112
$40k-60k
103
$60k-80k
102
$80k-100k
96
$100k-125k
93
$125k +
86
No College
107
College
100
Adv. Degree
91

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Kelloggs Froot Loops Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
469

Where is Kelloggs Froot Loops Purchased?

channels
index
Beauty
1
Club
84
Dollar
131
Drug
63
Food
136
Gas & Convenience
15
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.6x
General Mills Lucky Charms 1.5x
Dannon Danimals 1.5x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
99
Credit
88
Debit
100
Food Stamps
203

When is Kelloggs Froot Loops Purchased?

day of week
Sun
18.5%
Mon
13.7%
Tue
12.2%
Wed
12.1%
Thu
12.0%
Fri
14.5%
Sat
17.0%
time of day
Morning
14.8%
Noon
15.7%
Afternoon
32.4%
Evening
29.5%
Late
7.6%

About Our Kelloggs Froot Loops Consumer Insights

How do we know who buys Kelloggs Froot Loops? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Froot Loops consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.