Kelloggs Froot Loops Consumer Insights

Who buys Kelloggs Froot Loops? Kelloggs Froot Loops consumers are generally lower income, African American, and lower middle age. Kelloggs Froot Loops consumers are more likely to purchase Kelloggs Froot Loops during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, General Mills Lucky Charms, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Froot Loops Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.68

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  • Recent demographic data

Kelloggs Froot Loops Consumer Demographics

demographic
index
Female
102
Male
84
<24
80
25-34
106
35-44
117
45-54
90
55-64
52
65+
38
African American
170
Asian
70
Caucasian
96
Hispanic
133
demographic
index
Has Kids
119
No Kids
56
- $20k
101
$20k-40k
112
$40k-60k
103
$60k-80k
102
$80k-100k
96
$100k-125k
93
$125k +
86
No College
107
College
100
Adv. Degree
91

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Kelloggs Froot Loops Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
469

Where is Kelloggs Froot Loops Purchased?

channels
index
Beauty
1
Club
84
Dollar
131
Drug
63
Food
136
Gas & Convenience
15
Mass
84
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Flakes 1.6x
General Mills Lucky Charms 1.5x
Dannon Danimals 1.5x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
99
Credit
88
Debit
100
Food Stamps
203

When is Kelloggs Froot Loops Purchased?

day of week
Sun
18.5%
Mon
13.7%
Tue
12.2%
Wed
12.1%
Thu
12.0%
Fri
14.5%
Sat
17.0%
time of day
Morning
14.8%
Noon
15.7%
Afternoon
32.4%
Evening
29.5%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Froot Loops consumers purchase?

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Why do Kelloggs Froot Loops consumers try new brands?

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Where do Kelloggs Froot Loops consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Froot Loops Target Market

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Who actually buys Kelloggs Froot Loops? Do these consumers match the intended target market of Kelloggs Froot Loops?

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What motivates the target market to purchase Kelloggs Froot Loops?

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What other target market should Kelloggs Froot Loops look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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