Kelloggs Frosted Flakes Consumer Insights

Who buys Kelloggs Frosted Flakes?

A Kelloggs Frosted Flakes consumer is generally lower income, African American, and upper middle age. Kelloggs Frosted Flakes consumers are more likely to purchase Kelloggs Frosted Flakes during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Mini Wheat, and Cinnamon Toast Crunch also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Frosted Flakes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.2%
Total Basket $ (median)
$70.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kelloggs Frosted Flakes Consumer Demographics

demographic
index
Female
100
Male
98
<24
92
25-34
90
35-44
108
45-54
110
55-64
79
65+
76
African American
215
Asian
71
Caucasian
89
Hispanic
164
demographic
index
Has Kids
110
No Kids
77
- $20k
105
$20k-40k
111
$40k-60k
102
$60k-80k
100
$80k-100k
95
$100k-125k
98
$125k +
84
No College
108
College
99
Adv. Degree
93

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Kelloggs Frosted Flakes Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
459

Where is Kelloggs Frosted Flakes Purchased?

channels
index
Club
63
Dollar
127
Drug
73
Food
143
Gas & Convenience
20
Mass
83
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.6x
Cinnamon Toast Crunch 1.4x
Hawaiian Punch 1.4x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
106
Credit
86
Debit
100
Food Stamps
194

When is Kelloggs Frosted Flakes Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
12.5%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
15.3%
Afternoon
32.6%
Evening
29.7%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Frosted Flakes consumers purchase?

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Why do Kelloggs Frosted Flakes consumers try new brands?

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Where do Kelloggs Frosted Flakes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Frosted Flakes Target Market

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Who actually buys Kelloggs Frosted Flakes? Do these consumers match the intended target market of Kelloggs Frosted Flakes?

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What motivates the target market to purchase Kelloggs Frosted Flakes?

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What other target market should Kelloggs Frosted Flakes look at?

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Which other brands have a similar target market?

About Our Kelloggs Frosted Flakes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.