Kelloggs Frosted Flakes Consumer Insights

Who buys Kelloggs Frosted Flakes?

A Kelloggs Frosted Flakes consumer is generally lower income, African American, and upper middle age. Kelloggs Frosted Flakes consumers are more likely to purchase Kelloggs Frosted Flakes during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Mini Wheat, and Cinnamon Toast Crunch also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Frosted Flakes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.2%
Total Basket $ (median)
$70.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Frosted Flakes Consumer Demographics

demographic
index
Female
100
Male
98
<24
92
25-34
90
35-44
108
45-54
110
55-64
79
65+
76
African American
215
Asian
71
Caucasian
89
Hispanic
164
demographic
index
Has Kids
110
No Kids
77
- $20k
105
$20k-40k
111
$40k-60k
102
$60k-80k
100
$80k-100k
95
$100k-125k
98
$125k +
84
No College
108
College
99
Adv. Degree
93

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Kelloggs Frosted Flakes Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
459

Where is Kelloggs Frosted Flakes Purchased?

channels
index
Club
63
Dollar
127
Drug
73
Food
143
Gas & Convenience
20
Mass
83
regions
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What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.6x
Cinnamon Toast Crunch 1.4x
Hawaiian Punch 1.4x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
106
Credit
86
Debit
100
Food Stamps
194

When is Kelloggs Frosted Flakes Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
12.5%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
15.3%
Afternoon
32.6%
Evening
29.7%
Late
7.7%

Get More Kelloggs Frosted Flakes Data

Contact us for the latest Kelloggs Frosted Flakes consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kelloggs Frosted Flakes consumers switch to?

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Why do consumers stop buying Kelloggs Frosted Flakes products?

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Which retailers do Kelloggs Frosted Flakes shoppers prefer to shop at?

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What motivates consumers to try Kelloggs Frosted Flakes products?

Research the Kelloggs Frosted Flakes Target Market

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Who actually buys Kelloggs Frosted Flakes? Do these consumers match the intended target market of Kelloggs Frosted Flakes?

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What motivates the target market to buy Kelloggs Frosted Flakes?

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What other target market should Kelloggs Frosted Flakes look at?

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Which other brands have a similar target market?

About Our Kelloggs Frosted Flakes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.