Kelloggs Frosted Flakes Consumer Insights

Who buys Kelloggs Frosted Flakes?

A Kelloggs Frosted Flakes consumer is generally lower income, African American, and upper middle age. Kelloggs Frosted Flakes consumers are more likely to purchase Kelloggs Frosted Flakes during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Mini Wheat, and Cinnamon Toast Crunch also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Frosted Flakes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.2%
Total Basket $ (median)
$70.19

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Frosted Flakes Consumer Demographics

demographic
index
Female
100
Male
98
<24
92
25-34
90
35-44
108
45-54
110
55-64
79
65+
76
African American
215
Asian
71
Caucasian
89
Hispanic
164
demographic
index
Has Kids
110
No Kids
77
- $20k
105
$20k-40k
111
$40k-60k
102
$60k-80k
100
$80k-100k
95
$100k-125k
98
$125k +
84
No College
108
College
99
Adv. Degree
93

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Kelloggs Frosted Flakes Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
459

Where is Kelloggs Frosted Flakes Purchased?

channels
index
Club
63
Dollar
127
Drug
73
Food
143
Gas & Convenience
20
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.6x
Cinnamon Toast Crunch 1.4x
Hawaiian Punch 1.4x
General Mills Lucky Charms 1.4x

How Did They Pay?

method
index
Cash
106
Credit
86
Debit
100
Food Stamps
194

When is Kelloggs Frosted Flakes Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
12.5%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
15.3%
Afternoon
32.6%
Evening
29.7%
Late
7.7%

About Our Kelloggs Frosted Flakes Consumer Insights

How do we know who buys Kelloggs Frosted Flakes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Frosted Flakes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.