Kelloggs Frosted Mini Wheat Consumer Insights

Who buys Kelloggs Frosted Mini Wheat? Kelloggs Frosted Mini Wheat consumers are generally slightly higher income, Caucasian, and lower middle age. Kelloggs Frosted Mini Wheat consumers are more likely to purchase Kelloggs Frosted Mini Wheat during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Post Honey Bunches Of Oats, and Kelloggs Froot Loops also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Frosted Mini Wheat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.4%
Total Basket $ (median)
$68.18

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Kelloggs Frosted Mini Wheat Consumer Demographics

demographic
index
Female
101
Male
87
<24
88
25-34
93
35-44
106
45-54
102
55-64
96
65+
100
African American
43
Asian
50
Caucasian
112
Hispanic
73
demographic
index
Has Kids
107
No Kids
84
- $20k
88
$20k-40k
91
$40k-60k
101
$60k-80k
101
$80k-100k
110
$100k-125k
100
$125k +
108
No College
94
College
101
Adv. Degree
103

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Kelloggs Frosted Mini Wheat Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
458

Where is Kelloggs Frosted Mini Wheat Purchased?

channels
index
Beauty
0
Club
119
Dollar
87
Drug
41
Food
127
Gas & Convenience
7
Mass
89
regions
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What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Cinnamon Toast Crunch 1.3x
General Mills Cheerios 1.3x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
93
Food Stamps
205

When is Kelloggs Frosted Mini Wheat Purchased?

day of week
Sun
17.9%
Mon
14.2%
Tue
12.7%
Wed
12.0%
Thu
12.3%
Fri
14.3%
Sat
16.7%
time of day
Morning
14.2%
Noon
17.3%
Afternoon
34.4%
Evening
27.6%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Frosted Mini Wheat consumers purchase?

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Why do Kelloggs Frosted Mini Wheat consumers try new brands?

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Where do Kelloggs Frosted Mini Wheat consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Frosted Mini Wheat Target Market

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Who actually buys Kelloggs Frosted Mini Wheat? Do these consumers match the intended target market of Kelloggs Frosted Mini Wheat?

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What motivates the target market to purchase Kelloggs Frosted Mini Wheat?

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What other target market should Kelloggs Frosted Mini Wheat look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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