Kelloggs Frosted Mini Wheat Consumer Insights

Who buys Kelloggs Frosted Mini Wheat?

A Kelloggs Frosted Mini Wheat consumer is generally slightly higher income, Caucasian, and lower middle age. Kelloggs Frosted Mini Wheat consumers are more likely to purchase Kelloggs Frosted Mini Wheat during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Post Honey Bunches Of Oats, and Kelloggs Froot Loops also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Frosted Mini Wheat Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.4%
Total Basket $ (median)
$68.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Frosted Mini Wheat Consumer Demographics

demographic
index
Female
101
Male
87
<24
88
25-34
93
35-44
106
45-54
102
55-64
96
65+
100
African American
43
Asian
50
Caucasian
112
Hispanic
73
demographic
index
Has Kids
107
No Kids
84
- $20k
88
$20k-40k
91
$40k-60k
101
$60k-80k
101
$80k-100k
110
$100k-125k
100
$125k +
108
No College
94
College
101
Adv. Degree
103

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Kelloggs Frosted Mini Wheat Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
458

Where is Kelloggs Frosted Mini Wheat Purchased?

channels
index
Beauty
0
Club
119
Dollar
87
Drug
41
Food
127
Gas & Convenience
7
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Cinnamon Toast Crunch 1.3x
General Mills Cheerios 1.3x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
93
Food Stamps
205

When is Kelloggs Frosted Mini Wheat Purchased?

day of week
Sun
17.9%
Mon
14.2%
Tue
12.7%
Wed
12.0%
Thu
12.3%
Fri
14.3%
Sat
16.7%
time of day
Morning
14.2%
Noon
17.3%
Afternoon
34.4%
Evening
27.6%
Late
6.5%

About Our Kelloggs Frosted Mini Wheat Consumer Insights

How do we know who buys Kelloggs Frosted Mini Wheat? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Frosted Mini Wheat consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.