Kelloggs Pop Tarts Consumer Insights

Who buys Kelloggs Pop Tarts?

A Kelloggs Pop Tarts consumer is generally median income, Caucasian, and lower middle age. Kelloggs Pop Tarts consumers are more likely to purchase Kelloggs Pop Tarts during larger pantry stocking trips. Brands such as Pop-Tarts, Kelloggs Froot Loops, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Pop Tarts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
4.1%
Total Basket $ (median)
$84.86

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Pop Tarts Consumer Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
94
35-44
111
45-54
108
55-64
71
65+
41
African American
98
Asian
36
Caucasian
111
Hispanic
63
demographic
index
Has Kids
116
No Kids
64
- $20k
90
$20k-40k
100
$40k-60k
105
$60k-80k
110
$80k-100k
109
$100k-125k
96
$125k +
79
No College
104
College
101
Adv. Degree
88

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Kelloggs Pop Tarts Basket Affinity & Size

brand
basket affinity
Pop-Tarts 9.2x
Kelloggs Froot Loops 4.9x
Totino's Pizza Rolls 4.7x
Chef Boyardee 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
513

Where is Kelloggs Pop Tarts Purchased?

channels
index
Club
71
Dollar
143
Drug
30
Food
52
Gas & Convenience
2
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.6x
Totino's Party Pizza 1.4x
Chef Boyardee 1.4x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
91
Credit
86
Debit
110
Food Stamps
167

When is Kelloggs Pop Tarts Purchased?

day of week
Sun
18.8%
Mon
13.4%
Tue
12.0%
Wed
11.5%
Thu
11.9%
Fri
14.5%
Sat
17.9%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
33.4%
Evening
28.8%
Late
7.4%

About Our Kelloggs Pop Tarts Consumer Insights

How do we know who buys Kelloggs Pop Tarts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Pop Tarts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.