Kelloggs Rice Krispies Consumer Insights

Who buys Kelloggs Rice Krispies?

A Kelloggs Rice Krispies consumer is generally very high income, Caucasian, and senior age. Kelloggs Rice Krispies consumers are more likely to purchase Kelloggs Rice Krispies during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Rice Krispies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.38
% of Basket $ (median)
5.6%
Total Basket $ (median)
$60.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Rice Krispies Consumer Demographics

demographic
index
Female
101
Male
89
<24
88
25-34
95
35-44
106
45-54
99
55-64
93
65+
107
African American
94
Asian
69
Caucasian
106
Hispanic
87
demographic
index
Has Kids
108
No Kids
81
- $20k
92
$20k-40k
102
$40k-60k
98
$60k-80k
99
$80k-100k
94
$100k-125k
106
$125k +
109
No College
95
College
99
Adv. Degree
110

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Kelloggs Rice Krispies Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
433

Where is Kelloggs Rice Krispies Purchased?

channels
index
Club
13
Dollar
68
Drug
58
Food
164
Gas & Convenience
37
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Kelloggs Frosted Flakes 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
86
Food Stamps
229

When is Kelloggs Rice Krispies Purchased?

day of week
Sun
16.8%
Mon
13.4%
Tue
12.5%
Wed
12.6%
Thu
12.7%
Fri
15.3%
Sat
16.6%
time of day
Morning
15.3%
Noon
16.6%
Afternoon
33.9%
Evening
27.0%
Late
7.1%

About Our Kelloggs Rice Krispies Consumer Insights

How do we know who buys Kelloggs Rice Krispies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Rice Krispies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.