Kelloggs Special K Consumer Insights

Who buys Kelloggs Special K?

A Kelloggs Special K consumer is generally very high income, Caucasian, and older age. Kelloggs Special K consumers are more likely to purchase Kelloggs Special K during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Weight Watchers Smart Ones, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Special K Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.3%
Total Basket $ (median)
$58.64

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Special K Consumer Demographics

demographic
index
Female
100
Male
104
<24
100
25-34
88
35-44
100
45-54
111
55-64
111
65+
105
African American
71
Asian
73
Caucasian
105
Hispanic
101
demographic
index
Has Kids
97
No Kids
107
- $20k
82
$20k-40k
89
$40k-60k
95
$60k-80k
104
$80k-100k
106
$100k-125k
106
$125k +
117
No College
90
College
99
Adv. Degree
116

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Kelloggs Special K Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
445

Where is Kelloggs Special K Purchased?

channels
index
Club
75
Dollar
23
Drug
64
Food
135
Gas & Convenience
20
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.3x
Weight Watchers Smart Ones 1.3x
Yoplait Light 1.2x
Dannon 1.2x

How Did They Pay?

method
index
Cash
91
Credit
108
Debit
97
Food Stamps
111

When is Kelloggs Special K Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.3%
Wed
12.0%
Thu
11.7%
Fri
14.3%
Sat
17.5%
time of day
Morning
15.2%
Noon
16.9%
Afternoon
34.1%
Evening
27.4%
Late
6.4%

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Find Answers to Questions

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Which brands do Kelloggs Special K consumers switch to?

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Why do consumers stop buying Kelloggs Special K products?

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Which retailers do Kelloggs Special K shoppers prefer to shop at?

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What motivates consumers to try Kelloggs Special K products?

Research the Kelloggs Special K Target Market

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Who actually buys Kelloggs Special K? Do these consumers match the intended target market of Kelloggs Special K?

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What motivates the target market to buy Kelloggs Special K?

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What other target market should Kelloggs Special K look at?

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Which other brands have a similar target market?

About Our Kelloggs Special K Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.