Kelloggs Special K Consumer Insights

Who buys Kelloggs Special K?

A Kelloggs Special K consumer is generally very high income, Caucasian, and older age. Kelloggs Special K consumers are more likely to purchase Kelloggs Special K during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Weight Watchers Smart Ones, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Special K Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.3%
Total Basket $ (median)
$58.64

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Special K Consumer Demographics

demographic
index
Female
100
Male
104
<24
100
25-34
88
35-44
100
45-54
111
55-64
111
65+
105
African American
71
Asian
73
Caucasian
105
Hispanic
101
demographic
index
Has Kids
97
No Kids
107
- $20k
82
$20k-40k
89
$40k-60k
95
$60k-80k
104
$80k-100k
106
$100k-125k
106
$125k +
117
No College
90
College
99
Adv. Degree
116

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Kelloggs Special K Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
445

Where is Kelloggs Special K Purchased?

channels
index
Club
75
Dollar
23
Drug
64
Food
135
Gas & Convenience
20
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.3x
Weight Watchers Smart Ones 1.3x
Yoplait Light 1.2x
Dannon 1.2x

How Did They Pay?

method
index
Cash
91
Credit
108
Debit
97
Food Stamps
111

When is Kelloggs Special K Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.3%
Wed
12.0%
Thu
11.7%
Fri
14.3%
Sat
17.5%
time of day
Morning
15.2%
Noon
16.9%
Afternoon
34.1%
Evening
27.4%
Late
6.4%

About Our Kelloggs Special K Consumer Insights

How do we know who buys Kelloggs Special K? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Special K consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.