Kelloggs Special K Consumer Insights

Who buys Kelloggs Special K? A Kelloggs Special K consumer is generally very high income, Caucasian, and older age. Kelloggs Special K consumers are more likely to purchase Kelloggs Special K during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Weight Watchers Smart Ones, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Special K Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.3%
Total Basket $ (median)
$58.64

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Kelloggs Special K Consumer Demographics

demographic
index
Female
100
Male
104
<24
100
25-34
88
35-44
100
45-54
111
55-64
111
65+
105
African American
71
Asian
73
Caucasian
105
Hispanic
101
demographic
index
Has Kids
97
No Kids
107
- $20k
82
$20k-40k
89
$40k-60k
95
$60k-80k
104
$80k-100k
106
$100k-125k
106
$125k +
117
No College
90
College
99
Adv. Degree
116

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Kelloggs Special K Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
445

Where is Kelloggs Special K Purchased?

channels
index
Club
75
Dollar
23
Drug
64
Food
135
Gas & Convenience
20
Mass
91
regions
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What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.3x
Weight Watchers Smart Ones 1.3x
Yoplait Light 1.2x
Dannon 1.2x

How Did They Pay?

method
index
Cash
91
Credit
108
Debit
97
Food Stamps
111

When is Kelloggs Special K Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
12.3%
Wed
12.0%
Thu
11.7%
Fri
14.3%
Sat
17.5%
time of day
Morning
15.2%
Noon
16.9%
Afternoon
34.1%
Evening
27.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Special K consumers purchase?

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Why do Kelloggs Special K consumers try new brands?

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Where do Kelloggs Special K consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Special K Target Market

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Who actually buys Kelloggs Special K? Do these consumers match the intended target market of Kelloggs Special K?

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What motivates the target market to purchase Kelloggs Special K?

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What other target market should Kelloggs Special K look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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