Kelloggs Special K Bar Consumer Insights

Who buys Kelloggs Special K Bar?

A Kelloggs Special K Bar consumer is generally very high income, Caucasian, and adolescent age. Kelloggs Special K Bar consumers are more likely to purchase Kelloggs Special K Bar during larger pantry stocking trips. Brands such as Kelloggs Special K, Lean Cuisine, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Special K Bar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.0%
Total Basket $ (median)
$59.25

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Special K Bar Consumer Demographics

demographic
index
Female
102
Male
84
<24
108
25-34
88
35-44
105
45-54
108
55-64
92
65+
97
African American
71
Asian
67
Caucasian
109
Hispanic
67
demographic
index
Has Kids
101
No Kids
99
- $20k
81
$20k-40k
91
$40k-60k
92
$60k-80k
109
$80k-100k
107
$100k-125k
103
$125k +
114
No College
97
College
98
Adv. Degree
114

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Kelloggs Special K Bar Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 15.6x
Lean Cuisine 5.4x
General Mills Fiber One 4.8x
Kelloggs Pop Tarts 4.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
491

Where is Kelloggs Special K Bar Purchased?

channels
index
Club
35
Dollar
63
Drug
33
Food
115
Gas & Convenience
35
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.5x
Kelloggs Special K 1.5x
Weight Watchers Smart Ones 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
82
Credit
106
Debit
98
Food Stamps
121

When is Kelloggs Special K Bar Purchased?

day of week
Sun
19.3%
Mon
13.8%
Tue
12.2%
Wed
11.1%
Thu
12.2%
Fri
14.3%
Sat
17.0%
time of day
Morning
15.9%
Noon
15.6%
Afternoon
33.6%
Evening
27.9%
Late
7.1%

Get More Kelloggs Special K Bar Data

Contact us for the latest Kelloggs Special K Bar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kelloggs Special K Bar consumers switch to?

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What motivates consumers to try Kelloggs Special K Bar products?

Research the Kelloggs Special K Bar Target Market

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Who actually buys Kelloggs Special K Bar? Do these consumers match the intended target market of Kelloggs Special K Bar?

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What motivates the target market to buy Kelloggs Special K Bar?

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What other target market should Kelloggs Special K Bar look at?

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Which other brands have a similar target market?

About Our Kelloggs Special K Bar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.