Kelloggs Special K Flatbread Consumer Insights

Who buys Kelloggs Special K Flatbread? A Kelloggs Special K Flatbread consumer is generally very high income, Caucasian, and older age. Kelloggs Special K Flatbread consumers are more likely to purchase Kelloggs Special K Flatbread during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Kelloggs Special K also tend to be purchased in the same trip. Sample consumer insights data below.

Kelloggs Special K Flatbread Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.28
% of Basket $ (median)
6.4%
Total Basket $ (median)
$81.89

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Kelloggs Special K Flatbread Consumer Demographics

demographic
index
Female
100
Male
98
<24
119
25-34
85
35-44
102
45-54
102
55-64
134
65+
84
African American
63
Asian
48
Caucasian
112
Hispanic
67
demographic
index
Has Kids
91
No Kids
121
- $20k
70
$20k-40k
65
$40k-60k
80
$60k-80k
99
$80k-100k
117
$100k-125k
115
$125k +
168
No College
72
College
98
Adv. Degree
143

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Kelloggs Special K Flatbread Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 9.9x
Lean Cuisine 9.4x
Kelloggs Special K 8.5x
Eggo 8.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
500

Where is Kelloggs Special K Flatbread Purchased?

channels
index
Beauty
13
Club
164
Dollar
3
Drug
19
Food
101
Gas & Convenience
7
Mass
104
regions
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What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.1x
Lean Cuisine 1.9x
Smart Balance 1.8x
General Mills Fiber One 1.7x

How Did They Pay?

method
index
Cash
76
Credit
101
Debit
117
Food Stamps
66

When is Kelloggs Special K Flatbread Purchased?

day of week
Sun
21.1%
Mon
13.0%
Tue
12.0%
Wed
12.2%
Thu
10.8%
Fri
12.8%
Sat
18.0%
time of day
Morning
15.7%
Noon
16.8%
Afternoon
35.3%
Evening
27.4%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kelloggs Special K Flatbread consumers purchase?

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Why do Kelloggs Special K Flatbread consumers try new brands?

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Where do Kelloggs Special K Flatbread consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kelloggs Special K Flatbread Target Market

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Who actually buys Kelloggs Special K Flatbread? Do these consumers match the intended target market of Kelloggs Special K Flatbread?

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What motivates the target market to purchase Kelloggs Special K Flatbread?

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What other target market should Kelloggs Special K Flatbread look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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