Kelloggs Special K Flatbread Consumer Insights

Who buys Kelloggs Special K Flatbread?

A Kelloggs Special K Flatbread consumer is generally very high income, Caucasian, and older age. Kelloggs Special K Flatbread consumers are more likely to purchase Kelloggs Special K Flatbread during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Kelloggs Special K also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Special K Flatbread Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.28
% of Basket $ (median)
6.4%
Total Basket $ (median)
$81.89

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Special K Flatbread Consumer Demographics

demographic
index
Female
100
Male
98
<24
119
25-34
85
35-44
102
45-54
102
55-64
134
65+
84
African American
63
Asian
48
Caucasian
112
Hispanic
67
demographic
index
Has Kids
91
No Kids
121
- $20k
70
$20k-40k
65
$40k-60k
80
$60k-80k
99
$80k-100k
117
$100k-125k
115
$125k +
168
No College
72
College
98
Adv. Degree
143

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Kelloggs Special K Flatbread Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 9.9x
Lean Cuisine 9.4x
Kelloggs Special K 8.5x
Eggo 8.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
500

Where is Kelloggs Special K Flatbread Purchased?

channels
index
Beauty
13
Club
164
Dollar
3
Drug
19
Food
101
Gas & Convenience
7
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.1x
Lean Cuisine 1.9x
Smart Balance 1.8x
General Mills Fiber One 1.7x

How Did They Pay?

method
index
Cash
76
Credit
101
Debit
117
Food Stamps
66

When is Kelloggs Special K Flatbread Purchased?

day of week
Sun
21.1%
Mon
13.0%
Tue
12.0%
Wed
12.2%
Thu
10.8%
Fri
12.8%
Sat
18.0%
time of day
Morning
15.7%
Noon
16.8%
Afternoon
35.3%
Evening
27.4%
Late
4.7%

About Our Kelloggs Special K Flatbread Consumer Insights

How do we know who buys Kelloggs Special K Flatbread? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Special K Flatbread consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.