Kelloggs Special K Pastry Crisps Consumer Insights

Who buys Kelloggs Special K Pastry Crisps?

A Kelloggs Special K Pastry Crisps consumer is generally higher income, Caucasian, and upper middle age. Kelloggs Special K Pastry Crisps consumers are more likely to purchase Kelloggs Special K Pastry Crisps during larger pantry stocking trips. Brands such as Kelloggs Special K, Quaker Chewy, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Special K Pastry Crisps Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.4%
Total Basket $ (median)
$62.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Special K Pastry Crisps Consumer Demographics

demographic
index
Female
101
Male
94
<24
73
25-34
84
35-44
110
45-54
115
55-64
89
65+
64
African American
60
Asian
74
Caucasian
106
Hispanic
93
demographic
index
Has Kids
105
No Kids
88
- $20k
70
$20k-40k
76
$40k-60k
99
$60k-80k
103
$80k-100k
114
$100k-125k
119
$125k +
116
No College
87
College
101
Adv. Degree
113

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Kelloggs Special K Pastry Crisps Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 14.2x
Quaker Chewy 9.3x
General Mills Fiber One 6.0x
Kelloggs Pop Tarts 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
499

Where is Kelloggs Special K Pastry Crisps Purchased?

channels
index
Club
164
Dollar
32
Drug
68
Food
107
Gas & Convenience
13
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
General Mills Fiber One 1.6x
Weight Watchers Smart Ones 1.6x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
87
Credit
94
Debit
107
Food Stamps
109

When is Kelloggs Special K Pastry Crisps Purchased?

day of week
Sun
19.6%
Mon
13.5%
Tue
11.6%
Wed
11.5%
Thu
11.4%
Fri
13.6%
Sat
18.8%
time of day
Morning
15.4%
Noon
17.2%
Afternoon
34.7%
Evening
27.2%
Late
5.4%

About Our Kelloggs Special K Pastry Crisps Consumer Insights

How do we know who buys Kelloggs Special K Pastry Crisps? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kelloggs Special K Pastry Crisps consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.